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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Facing the Regulatory Music   1 Nov, 2008

As 2008 comes to a close, it seems that, now more than ever, new regulatory and government affairs...More>>

Article
DR's Getaway   1 Nov, 2008

Perhaps one of the most unique and exciting direct response marketing verticals is the travel...More>>

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Tree.com Climbs to New Heights   1 Nov, 2008

When you bring the discipline and the metrics of direct response marketing to a big brand, it's a...More>>

Article
Second-Quarter Short-Form DRTV Media Billings Increase $28.3 Million   1 Nov, 2008

The latest data from TNS Media Intelligence (TNSMI) marks the 14th consecutive quarter that...More>>

Article
Economic Troubles Point Out Positives of Reasonable Regulation   1 Nov, 2008

With the economic disaster that struck - full force - during late September and early October, the...More>>

Article
Viewers Not Exactly Flooding News Networks in Election Run-Up   29 Oct, 2008

The 2008 presidential election is going to be a tough one to call, so where will the TV viewer go...More>>

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Jacqueline's Journal   29 Oct, 2008

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Jacqueline's Journal   15 Oct, 2008

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Jacqueline's Journal   8 Oct, 2008

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Jacqueline's Journal   2 Oct, 2008

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