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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

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Sprinting Toward Results ... Now   1 Aug, 2009

"Though direct response might not have that sexy draw of a glossy brand ad, it's a true workhorse...More>>

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Pay Attention to What's Behind the Curtain   1 Aug, 2009

A lot of attention is given to the production and media buying and planning for a direct response...More>>

Media Zone: Direct Response Builds Brands   1 Aug, 2009

From the beginning, direct response technologies have proven effective in generating sales. So many...More>>

But Wait, There's More: Response ... On The Road   1 Aug, 2009

July provided a number of different settings for DR industry professionals to get together. From...More>>

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Canada Basks in the Branded Response Glow   1 Aug, 2009

The way Robin Whalen sees it, in the past year Canada has witnessed what she calls a paradigm shift...More>>

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Short-Form DRTV Media Billings Off Nearly 13 Percent in 1Q 2009   1 Aug, 2009

Continuing the trend started in third and fourth quarters of 2008, short-form DRTV media billings...More>>

Global Perspective: Building International Into the Plan   1 Aug, 2009

By now, seasoned marketers know what a goldmine international distribution can be for their...More>>

A Deep Breath of Summer Prepares Us for the Final Push in 2009   1 Aug, 2009

There's nothing like a little summer break to refresh and reinvigorate a person. I imagine it's a...More>>

Time Spent Online Levels Off   29 Jul, 2009

NEW YORK - In 2009, the average time spent surfing the Web has leveled off at 12 hours a week,...More>>

FedEx Launches Web Videos   29 Jul, 2009

MEMPHIS, Tenn. - The global mailing service FedEx launched its ad campaign 1,2,3 succeed! through...More>>

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