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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Marketing E-mails to Double in Five Years   18 Jun, 2009

NEW YORK - According to a study by Forrester Research, consumers will receive more than 9,000...More>>

Bid4Spots Opens Auction June 11   18 Jun, 2009

ENCINO, Calif. - Bid4Spots held its first public auction for cable TV airtime on June 11. The new...More>>

Hispanic Consumers Receptive to Marketing   18 Jun, 2009

NEW YORK - According to data from Experian Simmon, and reported by Univision Communications, 34...More>>

AMC Proceeds With Targeted TV   18 Jun, 2009

NEW YORK - Rainbow Media's AMC network is entering a new phase of testing for its Audience Identity...More>>

Digital TV Transition Relatively Smooth, Working Out Kinks   18 Jun, 2009

WASHINGTON - The nationwide switch of all television signal transmissions from analog to digital...More>>

Jacqueline's Journal   18 Jun, 2009


Online Video Viewing Up 16 Percent in April   10 Jun, 2009

RESTON, Va. - According to results of a recent study conducted by comScore's Video Metric service,...More>>

Dish Network Wins Temporary Stay Against TiVo   10 Jun, 2009

ENGLEWOOD, N.J. - A U.S. district Court in Texarkana, Texas, issued a temporary stay in Dish...More>>

Marketers See Great Opportunities in New iPhone   10 Jun, 2009

SAN FRANCISCO - At the Apple Worldwide Developers Conference this week, Apple representatives...More>>

P&G Increases Quarterly Digital Spend by 18 Percent   10 Jun, 2009

BATAVIA, Ohio - Although TNS Media Intelligence reports that Procter & Gamble (P&G) cut its U.S....More>>

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