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Response Magazine is the leading publication in direct response marketing.

Legal Review: The FTC 'Disappears' Its Mirror Image Doctrine   1 May, 2009

The Federal Trade Commission's (FTC) Mirror Image Doctrine has gone the way of the Baltimore Colts....More>>

Reasons for Optimism Abound as San Diego Welcomes DR Marketers   1 May, 2009

Exactly one year ago, I wrote in this space: To hear the numbers tell it, there's never been a...More>>

Guest Opinion: Old Rules Are for Old Fools   1 May, 2009

During the past two decades, I have been lucky enough to sit in about 2,000 DRTV product meetings...More>>

Net Gains: The 4 Most Common Search Marketing Mistakes Made by CMOs   1 May, 2009

In today's Web-driven environment, effective search marketing can bring a business to new levels of...More>>

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4Q 2008 Short-Form DRTV Media Billings Level Off at $1.1 Billion   1 May, 2009

The latest tally from TNS Media Intelligence (TNSMI) reflects a new trend in short-form DRTV media...More>>

Global Perspective: Explorers Must Consider the Middle Eastern Market   1 May, 2009

"When the going gets tough, the tough get going! So the chorus goes. But the big question is, Where...More>>

In Print: Why Print Media - and Why Now?   1 May, 2009

With more than 30 years of experience in the print media arena, I can confess that 2009 has been a...More>>

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Everything Old Is New Again   1 May, 2009

You've heard the buzz: Lower viewer ratings. Mass cutbacks on TV ad buys. Ad cancellation rates of...More>>

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DR Winners Draw Branders Into Competition   1 May, 2009

Brand marketers' expansion into the DRTV space during the past decade has been well documented....More>>

Jacqueline's Journal   29 Apr, 2009


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