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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
Field Reports   1 Jul, 2008

PITTSBURGH - On June 11-14, the annual Invention & New Product Exposition (INPEX) drew more than...More>>

Article
But Wait, There's More: Response ... On The Road   1 Jul, 2008

In late May through mid-June, the Response team attended a series of events across the nation.More>>

Article
Guest Opinion: An Infomercial Is a Promise   1 Jul, 2008

Better infomercials in one easy step - how's that for a promise?More>>

Article
Legal Review: 'But I'm Not the Only One ...' Isn't a Legal Defense   1 Jul, 2008

How many of you have been pulled over for speeding just moments after a fast, expensive sports car...More>>

Article
Net Gains: Internet Marketing Is Direct Response   1 Jul, 2008

You say you've heard it all before: direct response dollars are going to the Internet, consumer...More>>

Article
Retail Outlet: Retail Buyers: What You Need to Know   1 Jul, 2008

As we enter the summer months, many products that were launched in DR at the beginning of the year...More>>

Article
Media Zone: Is Cable's Big Canoe Paddling Upstream?   1 Jul, 2008

May's National Cable Television Association (NCTA) convention stirred up renewed hype for Project...More>>

Article
Marketing the Global Classroom   1 Jul, 2008

Education First successfully launched its College Break program by capitalizing on online social...More>>

Article
Take the Long View   1 Jul, 2008

Earlier this year Doug Garnett made a bold move. Knowing full well that multiple products haven't...More>>

Article
Broadcasting in Digital   1 Jul, 2008

On the lips of most in the broadcasting industry these days is the February 2009 transition from...More>>





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