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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

The IMS Top DRTV National Cable Rankings   1 Jul, 2009

The IMS Top DRTV National Cable RankingsMore>>

Jordan Whitney's Program Rankings   1 Jul, 2009

Jordan Whitney's Program RankingsMore>>

Field Reports   1 Jul, 2009

The nationwide switch of all television signal transmissions from analog to digital was completed...More>>

Marketers Back Off Upfront Pricing Demand   1 Jul, 2009

NEW YORK - Initially demanding lower pricing in the upfront television marketplace due to economic...More>>

ION Launches Triple Play In New York and Washington   1 Jul, 2009

NEW YORK and WASHINGTON - ION Media Networks launched its digital broadcast Triple Play in New York...More>>

Cablevision Cleared for Remote Storage DVR   1 Jul, 2009

BETHPAGE, N.Y. - The U.S. Supreme Court declined to review a Court of Appeals ruling upholding...More>>

Direct Response Marketing Alliance Establishes Billy Mays Memorial DRMA Marketing Scholarship   1 Jul, 2009

SANTA ANA, Calif. - The Direct Response Marketing Alliance (DRMA), the leading independent...More>>

Industry Reacts To Death of Billy Mays   1 Jul, 2009

SANTA ANA, Calif. - In the days since the death of DRTV pitchman Billy Mays, a wide array of...More>>

DR Hits No. 1 on the Charts!   1 Jul, 2009

Entertainment marketers continue to turn to direct response television as a driver for marketing,...More>>

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Money Mailer's Mobile Movement   1 Jul, 2009

When it comes to consumer behavior, marketers might very well remember 2009 as the year of the...More>>

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