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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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The Long Run   1 Jul, 2009

There was a time when only George Lucas could afford to merge animation and live action in a way...More>>

Article
Media Zone: Infomercials Turn 25 ... and Still Can't Get No Respect   1 Jul, 2009

I'm hardly the first to call infomercials the Rodney Dangerfield of advertising, but 25 years after...More>>

Article
Guest Opinion: The Full Dimension of DRTV   1 Jul, 2009

Over the years, DRTV has been driven by a single-minded focus on TV sales. In this one-dimensional...More>>

Article
Jacqueline's Journal   1 Jul, 2009

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News
Industry Shocked by Death of Billy Mays   29 Jun, 2009

TAMPA, Fla. - Powered by the air that you breathe. Activated by the water that you and I drink!"More>>

News
Media Buyers and Networks Unable to Reach Agreement   25 Jun, 2009

NEW YORK - Due to the economy and some technological challenges, media buyers and television ad...More>>

News
Canoe Ventures Stalls First Launch   25 Jun, 2009

NEW YORK - Canoe Ventures, the collaboration formed by the nation's six largest cable operators,...More>>

News
Internet Marketers Closely Watch House Hearings   25 Jun, 2009

NEW YORK - The government's battle with marketers over legislation for behavioral targeting...More>>

News
Time Warner and Comcast Partner for Free Online Programming   25 Jun, 2009

NEW YORK and PHILADELPHIA - Time Warner Inc. and Comcast Corp. have partnered to develop principles...More>>

News
NBC and Microsoft Form Advertising Alliance   25 Jun, 2009

NEW YORK and REDMOND, Wash. - NBC Universal (NBCU) and Microsoft Corp. completed a deal to use...More>>





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