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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
HDTV in More Than Half of U.S. Homes   5 Aug, 2009

ALEXANDRIA, Va. - A recent report by the Cable Telecommunications Association for Marketing (CTAM)...More>>

News
CBS Customizes Super Bowl Ad Prices   5 Aug, 2009

NEW YORK - CBS is trying a new approach for selling ad time for Super Bowl XLIV, live from Miami,...More>>

News
Facebook's New Policy for App Ads   5 Aug, 2009

NEW YORK - Facebook released new guidelines for ads placed on its applications. Details were...More>>

News
TV Upfront Deals Wrapping Up   5 Aug, 2009

NEW YORK - The five major broadcast TV networks are in final negotiations with advertisers for...More>>

Article
Jacqueline's Journal   5 Aug, 2009

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Jordan Whitney's Program Rankings   1 Aug, 2009

Jordan Whitney's Program Rankings August 2009More>>

News
Field Reports   1 Aug, 2009

DRMA Marketer of the Year Award Event Set for Sept. 14 in Las VegasMore>>

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Renewing Trust in the Dollar   1 Aug, 2009

Marketers have built campaigns around renewing consumer trust, while at the same time, offering up...More>>

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Sprinting Toward Results ... Now   1 Aug, 2009

"Though direct response might not have that sexy draw of a glossy brand ad, it's a true workhorse...More>>

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Pay Attention to What's Behind the Curtain   1 Aug, 2009

A lot of attention is given to the production and media buying and planning for a direct response...More>>





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