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Jordan Whitney's Program Rankings   1 May, 2008

Jordan Whitney's Program RankingsMore>>

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IMS Vertical Category DRTV Cable Rankings   1 May, 2008

IMS Vertical Category DRTV Cable RankingsMore>>

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TMP Internet Popularity Report   1 May, 2008

TMP Internet Popularity ReportMore>>

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Field Reports   1 May, 2008

NEW YORK - While the U.S. advertising market finished 2007 with measured spending of about $149...More>>

Article
But Wait, There's More: Response ... On The Road   1 May, 2008

Response ... On The RoadMore>>

Article
Retail Outlet: Winter, Spring, Summer or Fall: Is Your Product Seasonal?   1 May, 2008

We live our lives around the four seasons and a number of special holidays. Each one brings with it...More>>

Article
Guest Opinion: When Marketing Gets Accountable, the Accountable Get Marketing   1 May, 2008

It seems three questions keep arising in our business:More>>

Article
Legal Review: FTC Act's Section 5 Apparently Applies Across the Board   1 May, 2008

When you go to law school, the most important thing you have to learn is how to think like a lawyer.More>>

Article
Global Perspective: Don't Get Shanghaied! Scams and Tricks to Avoid in China   1 May, 2008

After years of developing and manufacturing DRTV products in China, I've seen all the tricks...More>>

Article
Radio Waves: What the Current Radio Landscape Means for DR Radio Advertisers   1 May, 2008

Don't look now, but there are some exciting new developments in the radio industry - an industry...More>>





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