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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

New Valpak App Offers Mobile Coupons   14 Oct, 2009

LARGO, Florida – Direct mail coupon company Valpak launched an iPhone and iPod Touch campaign...More>>

Drop Predicted in Holiday Retail Ad Spending   14 Oct, 2009

WASHINGTON – Due to continued uncertainty in the economy, the National Retail Federation (NRF)...More>>

Board Member Pike Gets Cease and Desist from DMA   14 Oct, 2009

NEW YORK – The Direct Marketing Association (DMA) has sent a cease-and-desist letter from its...More>>

Warning Letters From FDA Cause Decline in Drug Marketing   14 Oct, 2009

RESTON, Va. – Recent letters sent from the U.S. Food & Drug Administration (FDA) to large...More>>

Jacqueline's Journal   14 Oct, 2009

Jacqueline's JournalMore>>

Avvaa Tests DRTV   7 Oct, 2009

NEW YORK – Avvaa, a best seller of skincare products in Canada, launched a two-week DRTV test in...More>>

Comcast and NBC in Talks for Merger   7 Oct, 2009

NEW YORK and PHILADELPHIA – Reports from various sources reveal that Comcast and NBC Universal...More>>

Internet Advertising Slightly Down in First Half of Year   7 Oct, 2009

NEW YORK – Internet advertising revenues in the United States were $10.9 billion in the first...More>>

FTC Sets New Guidelines for Endorsements, Testimonials   7 Oct, 2009

WASHINGTON – The Federal Trade Commission (FTC) announced the approval of final revisions to the...More>>

Questex Reaches Agreement With Lenders on Restructuring   7 Oct, 2009

NEWTON, Mass. – Questex Media Group Holdings Inc., parent company of Response and 22 other print...More>>

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