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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
In Print: Why Print Media - and Why Now?   1 May, 2009

With more than 30 years of experience in the print media arena, I can confess that 2009 has been a...More>>

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Everything Old Is New Again   1 May, 2009

You've heard the buzz: Lower viewer ratings. Mass cutbacks on TV ad buys. Ad cancellation rates of...More>>

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DR Winners Draw Branders Into Competition   1 May, 2009

Brand marketers' expansion into the DRTV space during the past decade has been well documented....More>>

Article
Jacqueline's Journal   29 Apr, 2009

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Jacqueline's Journal   22 Apr, 2009

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Response Magazine BPA Statement December 2008   16 Apr, 2009

BPA Statement ended December 2008More>>

News
Navigating the Summer Holidays   15 Apr, 2009

Even though the thermostats in the Northeast don't agree, the calendar says we are a little over a...More>>

News
Jacqueline's Journal   15 Apr, 2009

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Article
Radio Done Right   14 Apr, 2009

RADIO DONE RIGHT CASE STUDY PIECE FOR RESPONSE ONLINEMore>>

News
Response's Haire Co-Hosts AMA Webinar; Webcast Recording Available Online   9 Apr, 2009

SANTA ANA, Calif. - Response Editor-in-Chief Thomas Haire co-hosted a Webinar for the American...More>>





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