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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Jacqueline's Journal   26 Aug, 2009

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News
Online Video Advertising Grows Exponentially   19 Aug, 2009

NEW YORK - Online video advertising currently accounts for just a small percentage of Internet ad...More>>

News
Newspapers Turn to Online Revenue Strategies   19 Aug, 2009

NEW YORK - The current economic climate, compounded with ever-increasing online content, has caused...More>>

News
Hulu's Growth Contributes to Rise in Streaming Video   19 Aug, 2009

NEW YORK - In the past month, 26 percent of Americans have streamed a full-length television show...More>>

News
Online Ad Campaigns Outperform TV Ads   19 Aug, 2009

RESTON, Va. - A new study from comScore/dunhumbyUSA reveals that online advertising boosts sales of...More>>

News
Target To Raise Marketing Spend in Second Half   19 Aug, 2009

NEW YORK - Retail giant Target plans to raise its marketing spend as a percent of its sales for the...More>>

Article
Jacqueline's Journal   19 Aug, 2009

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File
IMS Vertical Category DRTV Cable Rankings   18 Aug, 2009

IMS Vertical Category DRTV Cable RankingsMore>>

News
Back to School   12 Aug, 2009

Just a few years ago, Target ran a very successful and entertaining campaign using the popular...More>>

News
China, India and U.S. Drive Digital and Satellite Box Shipments   12 Aug, 2009

AUSTIN, Texas - Shipments of digital terrestrial (DTT) and satellite (DTH) set-top boxes (STB) to...More>>





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