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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
TV Marketing Shifts to PC   26 Aug, 2009

NEW YORK - In recent years, consumers' TV watching habits have drastically shifted. With that, more...More>>

News
Sears Ad Budget Greatly Reduced   26 Aug, 2009

NEW YORK - Sears Holdings has experienced declining sales due to the recession and as a result, its...More>>

News
P&G Sells Off Pharmaceuticals Business   26 Aug, 2009

CINCINNATI and ARDEE, Ireland - The Procter & Gamble Co. (P&G) finalized a sale of its global...More>>

News
CashCall Settles Deception Case   26 Aug, 2009

LOS ANGELES - CashCall Inc., the fast-money lender, agreed this week to pay $1 million to settle...More>>

Article
Jacqueline's Journal   26 Aug, 2009

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News
Online Video Advertising Grows Exponentially   19 Aug, 2009

NEW YORK - Online video advertising currently accounts for just a small percentage of Internet ad...More>>

News
Newspapers Turn to Online Revenue Strategies   19 Aug, 2009

NEW YORK - The current economic climate, compounded with ever-increasing online content, has caused...More>>

News
Hulu's Growth Contributes to Rise in Streaming Video   19 Aug, 2009

NEW YORK - In the past month, 26 percent of Americans have streamed a full-length television show...More>>

News
Online Ad Campaigns Outperform TV Ads   19 Aug, 2009

RESTON, Va. - A new study from comScore/dunhumbyUSA reveals that online advertising boosts sales of...More>>

News
Target To Raise Marketing Spend in Second Half   19 Aug, 2009

NEW YORK - Retail giant Target plans to raise its marketing spend as a percent of its sales for the...More>>





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