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Response Magazine is the leading publication in direct response marketing.

Tech Update: Measuring Up Article
Tech Update: Measuring Up   9 Apr, 2010

The campaigns are also seeing a dramatic shift in consumer spending to the Web. The question is:...More>>

An Industry-Wide Makeover Article
Beauty & Personal Care market - An Industry-Wide Makeover   9 Apr, 2010

Beauty and personal care products earned more than $10.5 billion in revenue last year. But while it...More>>

Dove Goes Direct After Men Article
Dove Goes Direct After Men    8 Apr, 2010

In February, Dove, the personal care brand known nationwide as the No. 1 wash brand, launched...More>>

DRMA Marketer of the Year Spotlight: J.G. Wentworth Returns to Center Stage   8 Apr, 2010

In its October 2009 issue, Response announced and spotlighted the three finalists and winner of the...More>>

But Wait, There's More!   8 Apr, 2010

But Wait, There's More! - April 2010 Issue of Response MagazineMore>>

Jacqueline's Journal 4-7-10   7 Apr, 2010

Response This Week, Jacqueline's Journal 4-7-2010More>>

Field Reports   5 Apr, 2010

Field Reports - April 2010 Issue of Response MagazineMore>>

Editors Note: New Products Help Drive DR and the Economy as a Whole   5 Apr, 2010

Last month in Chicago, I had the privilege of once again moderating an Inventors Revue panel at the...More>>

Legal Review: New Jersey Attorney Targets Marketers In Putative Class Actions   1 Apr, 2010

Harold Hoffman, a practicing attorney in New Jersey, has filed dozens of putative class action...More>>

Jacqueline's Journal 3-31-10   31 Mar, 2010

Response This Week, Jacqueline's Journal 3-31-10More>>

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