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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Jacqueline's Journal   6 Aug, 2008

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Response 2008 Editorial Calendar   4 Aug, 2008

Response 2008 Editorial CalendarMore>>

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Response 2008 Media Kit   4 Aug, 2008

Response 2008 Media KitMore>>

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Jordan Whitney's Program Rankings   1 Aug, 2008

Jordan Whitney's Program RankingsMore>>

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TMP Internet Popularity Report   1 Aug, 2008

TMP Internet Popularity ReportMore>>

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IMS Vertical Category DRTV Cable Rankings   1 Aug, 2008

IMS Vertical Category DRTV Cable RankingsMore>>

News
Field Reports   1 Aug, 2008

WASHINGTON - The Federal Communications Commission (FCC) announced that it will review rules on how...More>>

Article
1Q Short-Form DRTV Media Billings Double in 4 Years   1 Aug, 2008

The year 2008 marks the fifth year of Response magazine's reporting and analysis of short-form DRTV...More>>

Article
But Wait, There's More: Response ... On The Road   1 Aug, 2008

The summer months always bring a bit of a slower social schedule in the DR business, but two...More>>

Article
Guest Opinion: Shopping Channels and DRTV Are Not the Same   1 Aug, 2008

We all know that the chances of a successful DRTV product selling well on a shopping channel are...More>>





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