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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

DR Radio and Text Messaging: A Powerful Combination   7 May, 2010

DR radio advertising in conjunction with SMS text messaging is an oilfield just waiting to be...More>>

Would You Cancel a Profitable DRTV Infomercial or Spot?   7 May, 2010

Sound like a crazy question? Yes, but that’s exactly what can happen to DRTV media planners who...More>>

But Wait There's More!   7 May, 2010

But Wait There's More! May 2010 IssueMore>>

Making the Right Revisions to a Show That Is ‘Close’   7 May, 2010

If you have a “close” show, well, now the real work begins — revisions! What do you do? How...More>>

Entrepreneurs Put New Products on Shelves Across the Country   7 May, 2010

Entrepreneur is a term applied to the type of personality who is willing to take upon herself or...More>>

What Is Your Call Center’s Conversion Rate?   7 May, 2010

Is your call center’s conversion rate a moving target? Have you ever drilled down to see how your...More>>

DRTV: Unconventional Recessionary Wisdom   7 May, 2010

I have written often of DRTV’s effectiveness during economic recessions, because (unfortunately)...More>>

Response Expo Brings the Pages of Response to Life   7 May, 2010

With the expansion of the Response brand during the past half-decade (including the addition of...More>>

News Corner   5 May, 2010

May 5, 20100More>>

Jacqueline's Journal 4-28-10   28 Apr, 2010

Response This Week, Jacqueline's Journal 4-28-10More>>

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