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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

News Corner June 16, 2010   15 Jun, 2010

News Corner June 16, 2010More>>

Media Zone:Holding the Mirror up to TV Everywhere   11 Jun, 2010

TV Everywhere — the buzz behind cable’s new approach to multi-platform video — is cropping...More>>

Total 2009 DR Radio Media Billings Drop 23.3 Percent After 4Q Totals Freefall 28.3 Percent   11 Jun, 2010

When do you know a market is struggling? When a quarter that shows a 28.3-percent loss — like 4Q...More>>

matt heinz Article
Guest Opinion: Using PR as a Direct Response Tool   11 Jun, 2010

Using PR as a Direct Response ToolMore>>

knowles_berge_legalreview Article
Legal Review: Beware E-mail Marketing Strategies That Deliver Trouble   11 Jun, 2010

Beware E-mail Marketing Strategies That Deliver TroubleMore>>

9th Annual European Market Guide Article
9th Annual European Market Guide: Major Growth Across the Pond   10 Jun, 2010

The continent that brought us DRTV legend Anthony Sullivan, as well as singing sensation Susan...More>>

Prescribing Healthy Pharmaceutical Marketing Practices Article
Prescribing Healthy Pharmaceutical Marketing Practices   10 Jun, 2010

When federal regulators stamped their approval on direct-to-consumer (DTC) advertising for...More>>

Taco Bell’s ‘Fresco’ Take on DRTV Article
Taco Bell’s 'Fresco' Take on DRTV   10 Jun, 2010

When Tom Wagner was challenged with answering the call for healthier choices at quick-service...More>>

SciMark Report   10 Jun, 2010

SciMark Report - June 2010 Issue of Response MagazineMore>>

IMS Top DRTV National Cable Rankings   10 Jun, 2010

IMS Top DRTV National Cable Rankings - June 2010 IssueMore>>

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