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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
Unilever Agrees to Buy Murad Skin Care    8 Jul, 2015

LONDON – Unilever has signed an agreement to buy clinical skin care brand Murad. Terms of the...More>>

News
Report: Internet to Overtake TV by 2020   8 Jul, 2015

LONDON – A new report from media services company ZenithOptimedia says the Internet is quickly...More>>

News
No Consensus on Nielsen Ratings Expansion Plan   8 Jul, 2015

NEW YORK – Broadcast and cable networks have voted to ask Nielsen to delay changing its TV...More>>

News
AT&T-DirecTV Deal Could Be Approved This Week   8 Jul, 2015

WASHINGTON – AT&T‘s proposed $48.5 billion acquisition of DirecTV could get U.S. regulatory...More>>

News
Facebook Unveils Video Ads; YouTube Not Worried    8 Jul, 2015

MENLO PARK, Calif. – Facebook has unveiled video ads to a small group of publishers –including...More>>

File
But Wait There's More! - July 2015   1 Jul, 2015

But Wait There's More! - July 2015More>>

Article
Legal Review: FTC Heightens Restrictions in Endorsement Guide FAQ Update   1 Jul, 2015

In late May, the Federal Trade Commission (FTC) issued updated FAQs on its Testimonial and...More>>

Article
Support Services: Today’s Shorter Attention Spans Scream for Memorable Response Tools   1 Jul, 2015

It’s no secret that people’s attention spans have gotten noticeably shorter. But did you know...More>>

Article
Legal Review: FTC’s LeadClick Case Has Lessons for Everyone   1 Jul, 2015

Marketers know that affiliate marketing can be an efficient and profitable method of generating...More>>

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Embracing the Changing Times   1 Jul, 2015

As the advertising and media environments continue to morph and change, so do the producers who...More>>





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