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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Legal Review: Current FTC Hot Buttons and Trends   1 Apr, 2015

As we enter the second quarter of 2015, it’s a good time to reflect upon some significant trends...More>>

Net Gains: Why Mathematicians Can’t Sell   1 Apr, 2015

You see these e-mail subject lines every day. And, typically, they motivate you to click. Right on:...More>>

Support Services: Protecting Your Customers’ Credit Cards   1 Apr, 2015

In the past couple of years, we’ve read about the hackers who have successfully infiltrated...More>>

Media Zone: Online Companies Prove Value of Offline Media   1 Apr, 2015

Everywhere you look, you see signs of what has been termed “revolutionary change,” a...More>>

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DR Hall of Fame Roundtable: Leadership, Innovation — and Recognition   1 Apr, 2015

Response Magazine and its Advisory Board recently announced the inductees for the third class of...More>>

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Creating True Customer Experiences   1 Apr, 2015

As one of the mainstays of the direct response advertising market, the beauty and personal care...More>>

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Wix’s Winning Game Plan   1 Apr, 2015

“We are doing brand performance marketing. I don’t understand why more people don’t use this...More>>

Long-Form DRTV Billings Wrap Worst Year Since 2002   1 Apr, 2015

Fourth-quarter 2014 long-form DRTV media billings dropped almost $33 million to $205,083,000 —...More>>

Scimark Report - April 2015   1 Apr, 2015

Scimark Report - April 2015More>>

Nielsen DMA Local Cable Rankings: Total DR Spots - April 2015   1 Apr, 2015

Nielsen DMA Local Cable Rankings: Total DR Spots - April 2015More>>

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