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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Magna: Programmatic Now Nearly Half Of All Media Buys; RTB Will Dominate   1 Oct, 2014

NEW YORK – The fastest-growing segment of media buying is programmatic and it will expand at an...More>>

Digital Fueling Global Ad Expansion   1 Oct, 2014

NEW YORK – Consumers’ adoption of digital media has put global ad spending back on a healthy...More>>

Comcast Lashes Out at Critics of TWC Deal   1 Oct, 2014

PHILADELPHIA – Comcast slammed critics of its proposed merger with Time Warner Cable last week,...More>>

Report: 2014 Is the Year Premium Video Inventory Went Programmatic   1 Oct, 2014

SAN MATEO, Calif. –’s 2014 U.S. Video State of Industry report is out and a key finding...More>>

FTC Issues Warning Letter to Advertisers   1 Oct, 2014

WASHINGTON – The Federal Trade Commission (FTC) has sent warning letters to 60 national...More>>

News Corner September 24, 2014   24 Sep, 2014

News bites from R2C Group, a2b Fulfillment and more.More>>

FTC: Deliver in 30 Days or Issue a Refund   24 Sep, 2014

WASHINGTON – The Federal Trade Commission (FTC) says Internet retailers must ship merchandise...More>>

Kantar: Cable Up, but Broadcast TV, Newspapers, Mag Ads Down in 2Q   24 Sep, 2014

NEW YORK – The U.S. advertising market rose just 0.7 percent in 2014’s second quarter,...More>>

CPG Brands Warming up to Programmatic   24 Sep, 2014

NEW YORK – Consumer packaged goods (CPG) companies emerged as the second biggest spenders in the...More>>

Public Knowledge to FCC: Block AT&T/DirecTV Merger   24 Sep, 2014

WASHINGTON – Advocacy group Public Knowledge has told the Federal Communications Commission (FCC)...More>>

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