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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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2013 Cable Network Directory   1 May, 2013

Contact and demographic information from more than 120 national networks.More>>

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Media Buying & Planning Guide: Bigger, Faster, Stronger   1 May, 2013

The comeback story of direct response sales post-Great Recession has been a running theme in...More>>

DR Hammer Home Sales Article
DR Hammers Home Sales   1 May, 2013

Liquid Nails adhesive is what you might call a sticky solution. As the name so aptly implies, the...More>>

VITAQUEST International Article
Just the Right Chemistry   1 May, 2013

DR has changed so much, because the consumer, media and the regulatory landscape have changed...More>>

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Field Reports   1 May, 2013

SAN DIEGO — College basketball coaching legend Bob Knight drew a crowd of more than 600 attendees...More>>

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4Q 2012 Short-Form DRTV Media Billings Rise $35.5M   1 May, 2013

Fourth-quarter 2012 short-form DRTV media billings provided by Kantar Media rose more than $35.5...More>>

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Net Gains: How Many Screens Does It Take to Make the Sale?   1 May, 2013

We know consumers are multi-tasking. They’re sitting in front of their television sets with...More>>

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Legal Review: Getting Back to the Basics   1 May, 2013

If you’ve ever seen professional athletes train, you know they stick to the fundamentals —...More>>

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Media Zone: Are You Missing Out on the Second Screen?   1 May, 2013

Successfully delivering TV advertising messages isn’t easy these days, what with the...More>>

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Editor’s Note: Can 2013 Carry 2012’s Media Billings Momentum Forward?   1 May, 2013

Six months ago in this space, I mused about surprising results in second-quarter 2012 DRTV media...More>>





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