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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Support Services: Retail Demands for DR Product Sales   1 Oct, 2014

As in consumer fulfillment, there are basic services that are mandatory if you want to be a player...More>>

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Media Zone: Developing Metrics Is a Deliberate Process   1 Oct, 2014

I was reminded recently that what I take for granted to be common knowledge is really not so common...More>>

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DRMA Spotlight: Keeping an Edge   1 Oct, 2014

“We’ve always been innovators in the industry — we’ve disrupted it a few times,” says Rob...More>>

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A Brighter Outlook   1 Oct, 2014

Through several years and many rounds of Response’s semi-annual Media Buying & Planning Guide,...More>>

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Picking Up Speed   1 Oct, 2014

If you know folks in the automotive industry and you want to make their day, just ask them how...More>>

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The Stars Align!   1 Oct, 2014

“We are both honored and gratified to be recognized for the work and dedication of our teams,”...More>>

Article
Long-Form Media Billings Fall 6.4 Percent in 2Q 2014   1 Oct, 2014

If you can find positive signs in a 6.4-percent decline of nearly $16.8 million, then you must be...More>>

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Scimark Report - October 2014   1 Oct, 2014

Scimark Report - October 2014More>>

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Nielsen DMA Local Cable Rankings: Total DR Spots - October 2014   1 Oct, 2014

Nielsen DMA Local Cable Rankings: Total DR Spots - October 2014More>>

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Jordan Whitney's Program Rankings - October 2014   1 Oct, 2014

Jordan Whitney's Program Rankings - October 2014More>>





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