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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Jacqueline's Journal   16 Sep, 2009

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News
P&G Sets a Goal of $4 Billion in E-Commerce   9 Sep, 2009

BATAVIA, Ohio – Procter & Gamble (P&G) is setting a goal to capitalize on its digital media...More>>

News
TV Networks Counting on Last Minute Ad Buys   9 Sep, 2009

NEW YORK – All five broadcast networks and many cable networks are counting on selling...More>>

News
U.S. Ad Spending Drops 15 Percent in First Half   9 Sep, 2009

NEW YORK – According to recently released data by The Nielsen Company, U.S. ad spending fell 15.4...More>>

News
Pfizer Settles in Fraudulent Marketing Case   9 Sep, 2009

NEW YORK – Pharmaceutical manufacturer Pfizer Inc. finalized an agreement with the U.S....More>>

News
Facebook Launches DR Ad Units   9 Sep, 2009

NEW YORK – Popular online social community network Facebook recently released a set of direct...More>>

Article
Jacqueline's Journal   9 Sep, 2009

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News
Online Ads Lift Sales of Packaged-Goods 9 Percent   2 Sep, 2009

RESTON, Va. - Online advertising can help raise the sales of consumer packaged goods by 9 percent,...More>>

News
Pfizer Faces Next Step Challenges on Twitter   2 Sep, 2009

NEW YORK - Back in July, pharmaceutical giant Pfizer launched a Twitter feed, making it part of a...More>>

News
Walmart's New Online Marketplace   2 Sep, 2009

BRISBANE, Calif. - Walmart has partnered with several retailers for the Walmart Marketplace, an...More>>





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