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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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IMS Vertical Category DRTV Cable Rankings    1 Sep, 2009

IMS Vertical Category DRTV Cable Rankings More>>

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Jordan Whitney's Program Rankings    1 Sep, 2009

Jordan Whitney's Program Rankings More>>

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1Q DR Radio Media Billings Begin Year With a Weak Signal   1 Sep, 2009

Parallel to the losses experienced in short-form DRTV media billings during first-quarter 2009, DR...More>>

Article
Field Reports    1 Sep, 2009

CBS Customizes Super Bowl Ad Prices; Baby Boomers Prefer Online TV; HDTV in More Than Half of U.S....More>>

Article
Sweetening the Deal    1 Sep, 2009

There is no doubt that the past fiscal year has meant tough times for many retailers - as clearly...More>>

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Response Magazine's 14th Annual State of the Industry Report    1 Sep, 2009

Response Magazine's 14th Annual State of the Industry Report More>>

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Bridging the Gap    1 Sep, 2009

A few months ago, Mal Karlin's New York-based DR agency was hired by a general advertising firm to...More>>

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A Call (or Text) to Action    1 Sep, 2009

As business owners battle for survival in a global recession, the retail industry - one of the...More>>

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Esurance's Rise Is Driven by DR    1 Sep, 2009

"Esurance was built on the direct response marketing channels of search engine marketing and...More>>

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Jordan Whitney's Program Rankings   1 Sep, 2009

Jordan Whitney's Program RankingsMore>>





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