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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Legal Review: FTC Decides 'Results Not Typical' No Longer Good Enough   1 Jan, 2009

The Federal Trade Commission (FTC) recently published proposed revisions to its Guides Concerning...More>>

Article
Media Zone: Seeking Direct Response Rules for Mobile In-Game Ads   1 Jan, 2009

Yes, I know proposing arcane rules is sacrilege to many who experiment and opine in new media...More>>

Article
Heard It on the Radio   1 Jan, 2009

Surrounded by newfangled advertising media that range from the Web to online video to mobile, one...More>>

Article
Recession Woes Cause 3Q 2008 Long-Form Media Billings a 12.5-Percent Demise   1 Jan, 2009

Stocks, credit and fuel prices contributed to a 12.5-percent drop in third-quarter 2008 long-form...More>>

Article
Scoring Big With DR   1 Jan, 2009

If you were watching Auburn University face the University of Alabama in the schools' annual...More>>

Article
Is Branding Dead?   1 Jan, 2009

Provocative question, isn't it? Yes, 10 years ago, one could have never asked such a question with...More>>

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InterContinental Makes Customers a Priority - Worldwide   1 Jan, 2009

"The challenge with any loyalty program is marketing the intangible, says Ken Bott, Atlanta-based...More>>

Article
But Wait, There's More: Response ... On The Road   1 Jan, 2009

December is always chock full of holiday events in the direct response marketing world - and the...More>>

Article
Response Branding Hits Its Stride   1 Jan, 2009

As 2009 gets underway, Response asks a leading question of its best guest experts, as well as its...More>>

Article
Jacqueline's Journal   23 Dec, 2008

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