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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
Permission-Based E-mails Spark Increased Offline Purchases   22 Jul, 2009

DALLAS, Texas - The newly released first-quarter 2009 U.S. E-mail Trends and Benchmarks Study by...More>>

News
Twitter Grossed $48 Million in June   22 Jul, 2009

NEW YORK - In the past 30 days, the rapidly growing online social community Twitter has generated...More>>

News
Yahoo! Transforms User Experience and Refocuses Advertising After Double-Digit Revenue Drop   22 Jul, 2009

SUNNYVALE, Calif. - Yahoo! Inc. reported a decline in revenue in 2Q 2009 and plans to bounce back...More>>

Article
Jacqueline's Journal   22 Jul, 2009

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News
Fall TV Premiere Failure Rates Rival Those of DRTV Projects   15 Jul, 2009

If you have been watching any summer television, you have undoubtedly seen teaser promos for new...More>>

News
Follow Response Now on Twitter   15 Jul, 2009

SANTA ANA, Calif. - The Response Magazine team is now Tweeting. We've all heard about how great...More>>

News
Interactive Marketing to Hit $55 Billion by 2014   15 Jul, 2009

CAMBRIDGE, Mass. - According to a recent forecast from Forrester Research, interactive marketing in...More>>

News
U.S. Advertising Economy to Drop 14.5 Percent   15 Jul, 2009

NEW YORK - Brain Wieser, the new global director of forecasting for Interpublic Group of Cos.'...More>>

News
Product Partners Sues Costco Over Counterfeit P90X   15 Jul, 2009

LOS ANGELES - Product Partners LLC, creators of the uber-successful Beachbody line of DRTV fitness...More>>

News
DRMA Marketer of the Year Reception Set Comes to Las Vegas' Moon on Sept. 14   15 Jul, 2009

SANTA ANA, Calif. - Response Magazine and The Direct Response Marketing Alliance (DRMA) will...More>>





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