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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

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Subscriber Services   29 Oct, 2009

Subscriber ServicesMore>>

Web Could Be Bright Spot for Holiday Sales   28 Oct, 2009

NEW YORK – Online retailers are gearing up offers of better deals and customer service to try and...More>>

Almost Half of Cell Phone Users Open to Mobile Retail Alerts   28 Oct, 2009

NEW YORK – According to a 1020 Placecast and Harris Interactive survey, Americans are ready and...More>>

NBA Launches Multi-channel Campaign   28 Oct, 2009

NEW YORK – With its season tip-off last night, the National Basketball Association (NBA), in an...More>>

Scatter Market Tough on DRTV Spots   28 Oct, 2009

BATAVIA, Ohio – The tightening of the television scatter market is making it difficult for DRTV...More>>

Senators Propose Prescription Drug Advertising Tax   28 Oct, 2009

WASHINGTON – U.S. Senators Al Franken (D-Minn.), Sherrod Brown (D-Ohio) and Sheldon Whitehouse...More>>

Jacqueline's Journal   28 Oct, 2009

Jacqueline's JournalMore>>

Glimmer of Hope for Upturn in Media Spending Forecast   21 Oct, 2009

NEW YORK – Several retailers, including Google and Gap, have announced that their advertising and...More>>

Online Coupons to Rise in Holiday Season   21 Oct, 2009

NEW YORK – According to the Second Annual Benchmark Survey on Consumer Coupon Behavior, 45...More>>

Increase in Online Shopping This Holiday Season   21 Oct, 2009

PETALUMA, Calif. – Results from the 2009 Mindset of a Multi-Channel Shopper Survey report that 55...More>>

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