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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Legal Review: Telemarketing to Sweepstakes Entrants Raises FTC’s Hackles   9 Apr, 2010

Do you use sweepstakes entry forms as a method of harvesting new E-mail addresses and telephone...More>>

Net Gains: The Art of the Tweet: Capturing Leads and Sales in 140 Characters or Less   9 Apr, 2010

Twitter, the popular social networking site where users post 140-character missives about what they...More>>

Media Zone: It’s Just Testing   9 Apr, 2010

During the 30 years that I’ve been in the DRTV business, one thing has stayed the same: everyone...More>>

9th Annual Pan-Pacific Market Guide Article
9th Annual Pan-Pacific Market Guide   9 Apr, 2010

Australia’s population is pretty old — and getting older. DR marketers with the right recipe of...More>>

Tech Update: Measuring Up Article
Tech Update: Measuring Up   9 Apr, 2010

The campaigns are also seeing a dramatic shift in consumer spending to the Web. The question is:...More>>

An Industry-Wide Makeover Article
Beauty & Personal Care market - An Industry-Wide Makeover   9 Apr, 2010

Beauty and personal care products earned more than $10.5 billion in revenue last year. But while it...More>>

Dove Goes Direct After Men Article
Dove Goes Direct After Men    8 Apr, 2010

In February, Dove, the personal care brand known nationwide as the No. 1 wash brand, launched...More>>

DRMA Marketer of the Year Spotlight: J.G. Wentworth Returns to Center Stage   8 Apr, 2010

In its October 2009 issue, Response announced and spotlighted the three finalists and winner of the...More>>

But Wait, There's More!   8 Apr, 2010

But Wait, There's More! - April 2010 Issue of Response MagazineMore>>

Jacqueline's Journal 4-7-10   7 Apr, 2010

Response This Week, Jacqueline's Journal 4-7-2010More>>

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