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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
Increase in Online Shopping This Holiday Season   21 Oct, 2009

PETALUMA, Calif. – Results from the 2009 Mindset of a Multi-Channel Shopper Survey report that 55...More>>

News
Direct Marketing Increases Share of Ad Spend   21 Oct, 2009

NEW YORK – Direct marketing spending makes up 54.3 percent of all total ad expenditures, up from...More>>

News
DMA Completes Board Elections During San Diego Event   21 Oct, 2009

SAN DIEGO – The Direct Marketing Association (DMA) named its 2010 board officers during this...More>>

Article
Jacqueline's Journal   21 Oct, 2009

Jacqueline's JournalMore>>

News
Consumers Using Social Media to Navigate   14 Oct, 2009

DENMARK, Sweden – Almost 20 percent of consumers online using social media use these networks as...More>>

News
New Valpak App Offers Mobile Coupons   14 Oct, 2009

LARGO, Florida – Direct mail coupon company Valpak launched an iPhone and iPod Touch campaign...More>>

News
Drop Predicted in Holiday Retail Ad Spending   14 Oct, 2009

WASHINGTON – Due to continued uncertainty in the economy, the National Retail Federation (NRF)...More>>

News
Board Member Pike Gets Cease and Desist from DMA   14 Oct, 2009

NEW YORK – The Direct Marketing Association (DMA) has sent a cease-and-desist letter from its...More>>

News
Warning Letters From FDA Cause Decline in Drug Marketing   14 Oct, 2009

RESTON, Va. – Recent letters sent from the U.S. Food & Drug Administration (FDA) to large...More>>

Article
Jacqueline's Journal   14 Oct, 2009

Jacqueline's JournalMore>>





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