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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Support Services: Get Out the Shotgun!   23 Nov, 2009

Take the shotgun with you to your inbound telemarketer. Regardless of if the vendor is an...More>>

File
Before the Boom - By the Numbers   23 Nov, 2009

Before the Boom - By the Numbers chartMore>>

Before the Boom Article
Before the Boom   23 Nov, 2009

Currently aged 64 and up, members of both generations comprise a large segment of the population...More>>

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Struggling Travel Marketers Get Social   23 Nov, 2009

Travel is one of the many industries that have taken a hit during the recession. A recent Travel...More>>

Total Quarterly Short-Form Media Billings Article
2Q Short-Form DRTV Media Billings Slip 7.3 Percent   23 Nov, 2009

Second-quarter 2009 short-form DRTV media billings research shows the completion of a full year's...More>>

File
The IMS Top 20 DRTV National Cable Rankings   23 Nov, 2009

The IMS Top 20 DRTV National Cable Rankings - November 2009 IssueMore>>

Article
Field Reports   23 Nov, 2009

Field ReportsMore>>

Article
Editor's Note: New Testimonial Guides Promise to Change the Game Starting Dec. 1   20 Nov, 2009

Editor's Note: New Testimonial Guides Promise to Change the Game Starting Dec. 1More>>

Article
Media Zone: The Best Click-to-Buy App: Boosting DRTV’s Profile   20 Nov, 2009

Media Zone: The Best Click-to-Buy App: Boosting DRTV’s ProfileMore>>

News
Jacqueline's Journal, 11-18-09   18 Nov, 2009

Response This Week, Jacqueline's Journal, 11-18-09More>>





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