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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Online Video Breaks Records in July   16 Sep, 2009

NEW YORK – The number of Americans watching online video broke new records in July, with as many...More>>

Millennials Most Receptive to Digital Marketing   16 Sep, 2009

DALLAS – An Epsilon Global Consumer E-mail Study reveals that millennials, people ages 18-25, are...More>>

Social Media Gaining Popularity Among Hispanic Market   16 Sep, 2009

BOONTON, N.J. – In a recent study by the Captura Group, findings solidified the importance of...More>>

Direct-to-Consumer Internet Sales Bright Spot for Neiman Marcus   16 Sep, 2009

NEW YORK – Department store Neiman Marcus reported a difficult fourth quarter that included...More>>

Jacqueline's Journal   16 Sep, 2009

Jacqueline's JournalMore>>

P&G Sets a Goal of $4 Billion in E-Commerce   9 Sep, 2009

BATAVIA, Ohio – Procter & Gamble (P&G) is setting a goal to capitalize on its digital media...More>>

TV Networks Counting on Last Minute Ad Buys   9 Sep, 2009

NEW YORK – All five broadcast networks and many cable networks are counting on selling...More>>

U.S. Ad Spending Drops 15 Percent in First Half   9 Sep, 2009

NEW YORK – According to recently released data by The Nielsen Company, U.S. ad spending fell 15.4...More>>

Pfizer Settles in Fraudulent Marketing Case   9 Sep, 2009

NEW YORK – Pharmaceutical manufacturer Pfizer Inc. finalized an agreement with the U.S....More>>

Facebook Launches DR Ad Units   9 Sep, 2009

NEW YORK – Popular online social community network Facebook recently released a set of direct...More>>

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