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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Guest Opinion: 'Square Pegs' Can Bring Edge to a Company   1 Jun, 2009

A sad outgrowth from the rise of E-mail and the Internet is that hiring has become a dehumanizing...More>>

Article
Media Zone: Brand and Direct: Bridging the Gap During Tough Economic Times   1 Jun, 2009

Notice that this article's headline does not say vs. - as is often the case - but rather and. The...More>>

Article
Guest Opinion: 3 Errors That Could Get You in FTC Hot Water   1 Jun, 2009

Extra! Extra! By now you must have heard about it. They're the new Federal Trade Commission (FTC)...More>>

Article
Home Shopping: Want Your Product on QVC? 5 Things to Consider   1 Jun, 2009

The requirements for a successful home shopping product are not unlike the things that make any...More>>

Article
Jacqueline's Journal   27 May, 2009

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Article
Jacqueline's Journal   13 May, 2009

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Article
Jacqueline's Journal   6 May, 2009

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File
IMS Vertical Category DRTV Cable Rankings   1 May, 2009

IMS Vertical Category DRTV Cable RankingsMore>>

File
Jordan Whitney's Program Rankings   1 May, 2009

Jordan Whitney's Program RankingsMore>>

News
Field Reports   1 May, 2009

NEW YORK - WPP's Group M has revised its industry-wide measured-media spending forecast for 2009,...More>>





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