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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
Pfizer Settles in Fraudulent Marketing Case   9 Sep, 2009

NEW YORK – Pharmaceutical manufacturer Pfizer Inc. finalized an agreement with the U.S....More>>

News
Facebook Launches DR Ad Units   9 Sep, 2009

NEW YORK – Popular online social community network Facebook recently released a set of direct...More>>

Article
Jacqueline's Journal   9 Sep, 2009

Jacqueline's JournalMore>>

News
Online Ads Lift Sales of Packaged-Goods 9 Percent   2 Sep, 2009

RESTON, Va. - Online advertising can help raise the sales of consumer packaged goods by 9 percent,...More>>

News
Pfizer Faces Next Step Challenges on Twitter   2 Sep, 2009

NEW YORK - Back in July, pharmaceutical giant Pfizer launched a Twitter feed, making it part of a...More>>

News
Walmart's New Online Marketplace   2 Sep, 2009

BRISBANE, Calif. - Walmart has partnered with several retailers for the Walmart Marketplace, an...More>>

News
Financial and Legal Troubles for WPP   2 Sep, 2009

NEW YORK - WPP, the world's largest advertising agency, reported that profit was down 47 percent in...More>>

News
Changes to FTC's Telemarketing Sales Rule Take Effect   2 Sep, 2009

WASHINGTON - On Sept. 1, the Federal Trade Commission (FTC) extended the Telemarketing Sales Rule...More>>

Article
Jacqueline's Journal   2 Sep, 2009

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Article
But Wait, There's More: DRMA Marketer of the Year Award Top 10    1 Sep, 2009

Response Salutes the Top 10 Nominees in the Inaugural DRMA Marketer of the Year Award Competition More>>





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