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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

News Corner Aug. 4, 2010   4 Aug, 2010

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News Corner July 28, 2010   28 Jul, 2010

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Response on the Radio   22 Jul, 2010

Response Magazine's leaders regularly appear on radio and television as experts on the direct...More>>

News Corner July 21, 2010   21 Jul, 2010

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News Corner July 14, 2010   13 Jul, 2010

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Onondaga Community College, Unfiltered   11 Jul, 2010

When the Pinckney Hugo Group marketing and communications firm in Syracuse, N.Y., was asked by...More>>

Guest Opinion: Start With Research for On-Air Success in DRTV   11 Jul, 2010

One of my employees recently attended a talk by the head of a large brand DRTV agency. This...More>>

Legal Review: The FTC Fires a Warning Shot After AnnTaylor’s Blogging Adventure   11 Jul, 2010

Back in the 1950s, the level of violence in television shows was very low. In most of the TV...More>>

My Generation: 'New Seniors' Offer Big Sales Potential for DRTV Products    11 Jul, 2010

Why struggle trying to cultivate unfamiliar market segments when there is a growing consumer group...More>>

Net Gains: Measuring Social Media   11 Jul, 2010

Face it: Whether or not you need it, think you need it or even quite understand what it means,...More>>

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