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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
What Red October? The Time Is Now for DRTV to Gain Media Market Share    1 Oct, 2009

Thus far in 2009, Response's media billings research — in-house for long-form DRTV and in...More>>

Article
Field Reports    1 Oct, 2009

Nearly 800 Go Over the Moon at DRMA Marketer of the Year Event; LaLanne's 95th Birthday Soiree...More>>

Article
Putting Online Response Off the Chart    1 Oct, 2009

Understanding and overcoming offline limitations of an online DR campaign is simply a must in...More>>

Article
On A Roll   1 Oct, 2009

International franchiser Cinnabon is sticking with the sweet success of its Money Mailer campaign. More>>

Article
It's a Buyer's Market Out There   1 Oct, 2009

Direct response advertisers enjoy cheap media rates during the economic slump. More>>

Article
DR Jump-Starts the Automotive Industry    1 Oct, 2009

Technological, targeted marketing puts some carmakers ahead of the pack. More>>

cover image Article
Allstar Takes Inaugural Marketer of the Year Honors    1 Oct, 2009

Scott Boilen says relatable products are the key, while the long-term success of finalists Product...More>>

News
Are Successful Original Cable Shows Marginalizing DR?   30 Sep, 2009

If you were to imagine a graph that showed viewership for the summer months on broadcast and cable...More>>

News
Zappos Names Mullen its Agency of Record   30 Sep, 2009

NEW YORK – Online shoe retailer Zappos.com recently named Mullen as its creative agency of record...More>>

News
Survey Shows Companies Not Protecting Consumer Credit Card Data   30 Sep, 2009

REDWOOD SHORES, Calif. and TRAVERSE CITY, Mich. – Imperva and the Ponemon Institute released a...More>>





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