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Response Magazine is the leading publication in direct response marketing.

Entrepreneurs Put New Products on Shelves Across the Country   7 May, 2010

Entrepreneur is a term applied to the type of personality who is willing to take upon herself or...More>>

What Is Your Call Center’s Conversion Rate?   7 May, 2010

Is your call center’s conversion rate a moving target? Have you ever drilled down to see how your...More>>

DRTV: Unconventional Recessionary Wisdom   7 May, 2010

I have written often of DRTV’s effectiveness during economic recessions, because (unfortunately)...More>>

Response Expo Brings the Pages of Response to Life   7 May, 2010

With the expansion of the Response brand during the past half-decade (including the addition of...More>>

News Corner   5 May, 2010

May 5, 20100More>>

Jacqueline's Journal 4-28-10   28 Apr, 2010

Response This Week, Jacqueline's Journal 4-28-10More>>

Jacqueline's Journal 4-21-10   21 Apr, 2010

Response This Week, Jacqueline's Journal 4-21-10More>>

Jacqueline's Journal 4-14-10   14 Apr, 2010

Response This Week, Jacqueline's Journal 4-14-10More>>

Legal Review: Telemarketing to Sweepstakes Entrants Raises FTC’s Hackles   9 Apr, 2010

Do you use sweepstakes entry forms as a method of harvesting new E-mail addresses and telephone...More>>

Net Gains: The Art of the Tweet: Capturing Leads and Sales in 140 Characters or Less   9 Apr, 2010

Twitter, the popular social networking site where users post 140-character missives about what they...More>>

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