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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Jacqueline's Journal   21 Oct, 2009

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News
Consumers Using Social Media to Navigate   14 Oct, 2009

DENMARK, Sweden – Almost 20 percent of consumers online using social media use these networks as...More>>

News
New Valpak App Offers Mobile Coupons   14 Oct, 2009

LARGO, Florida – Direct mail coupon company Valpak launched an iPhone and iPod Touch campaign...More>>

News
Drop Predicted in Holiday Retail Ad Spending   14 Oct, 2009

WASHINGTON – Due to continued uncertainty in the economy, the National Retail Federation (NRF)...More>>

News
Board Member Pike Gets Cease and Desist from DMA   14 Oct, 2009

NEW YORK – The Direct Marketing Association (DMA) has sent a cease-and-desist letter from its...More>>

News
Warning Letters From FDA Cause Decline in Drug Marketing   14 Oct, 2009

RESTON, Va. – Recent letters sent from the U.S. Food & Drug Administration (FDA) to large...More>>

Article
Jacqueline's Journal   14 Oct, 2009

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News
Avvaa Tests DRTV   7 Oct, 2009

NEW YORK – Avvaa, a best seller of skincare products in Canada, launched a two-week DRTV test in...More>>

News
Comcast and NBC in Talks for Merger   7 Oct, 2009

NEW YORK and PHILADELPHIA – Reports from various sources reveal that Comcast and NBC Universal...More>>

News
Internet Advertising Slightly Down in First Half of Year   7 Oct, 2009

NEW YORK – Internet advertising revenues in the United States were $10.9 billion in the first...More>>





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