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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
Walmart's New Online Marketplace   2 Sep, 2009

BRISBANE, Calif. - Walmart has partnered with several retailers for the Walmart Marketplace, an...More>>

News
Financial and Legal Troubles for WPP   2 Sep, 2009

NEW YORK - WPP, the world's largest advertising agency, reported that profit was down 47 percent in...More>>

News
Changes to FTC's Telemarketing Sales Rule Take Effect   2 Sep, 2009

WASHINGTON - On Sept. 1, the Federal Trade Commission (FTC) extended the Telemarketing Sales Rule...More>>

Article
Jacqueline's Journal   2 Sep, 2009

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Article
But Wait, There's More: DRMA Marketer of the Year Award Top 10    1 Sep, 2009

Response Salutes the Top 10 Nominees in the Inaugural DRMA Marketer of the Year Award Competition More>>

Article
Support Services: Combating Friendly Fraud: Some Friendly Reminders to Protect Holiday Sales    1 Sep, 2009

The Federal Open Market Committee (FOMC) expects unemployment rates to exceed 10 percent through...More>>

Article
Media Zone: Online Ad Sellers' Direct Response Grumbling Could Backfire   1 Sep, 2009

As global ad dollars continue to shrink, even the trendiest new media is feeling the pinch....More>>

Article
Legal Review: Industry Releases New Self-Regulatory Principles for Online Behavioral Advertising    1 Sep, 2009

In July, the various components of the Internet advertising ecosystem published self-regulatory...More>>

Article
Global Perspective: Less Is More ... More or Less?    1 Sep, 2009

After 20 years of traveling back and forth across the pond and swimming in the sea of DRTV, my long...More>>

Article
Marketer of the Year Nominees Show True Breadth of Direct Response    1 Sep, 2009

What does the following — seemingly random — group of successful direct response...More>>





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