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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
3Q 2009 Short-Form Media Billings Slide a Modest 2.1 Percent   4 Feb, 2010

Marking a fifth-consecutive quarter of decline, 3Q 2009 short-form DRTV media billings fell $23.3...More>>

File
The IMS Top DRTV National Cable Rankings   3 Feb, 2010

The IMS Top DRTV National Cable Rankings - February 2010 IssueMore>>

File
Research: Jordan Whitney's Program Rankings   3 Feb, 2010

Research: Jordan Whitney's Program Rankings - February 2010 IssueMore>>

News
Jacqueline's Journal 2-3-10   3 Feb, 2010

Response This Week, Jacqueline's Journal, 2-13-2010More>>

Article
DRMA Marketer of the Year Spotlight: Tristar Turns to ‘Talkmercials,’ Supports Ovarian Cancer Research   2 Feb, 2010

In its October 2009 issue, Response announced and spotlighted the three finalists and winner of the...More>>

Article
Field Reports   1 Feb, 2010

Field Reports - February 2010More>>

Article
Editor's Note: Love Is in the Air ... Don’t Forget to Spend Some Cash to Express It!   29 Jan, 2010

Ah, February ... the month of love. Sweet thoughts and quotes, like the one from Milne above, tend...More>>

News
Jacqueline's Journal 1-27-10   27 Jan, 2010

Response This Week, Jacqueline's Journal, 1-27-2010More>>

News
Jacqueline's Journal 1-20-10   20 Jan, 2010

Response This Week, Jacqueline's Journal, 1-20-10More>>

News
FSI Couponing Reaches Record Levels   20 Jan, 2010

NEW YORK – Free-standing insert (FSI) coupon activity increased 8 percent in 2009 to reach more...More>>





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