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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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DRMA News   1 Apr, 2011

DRMA News - April 2011More>>

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Media That Pays to Play on the Shelves   1 Apr, 2011

Not all DRTV campaigns are created equal. Some incorporate elements meant to sell as many products...More>>

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Beauty Goes Screen Deep   1 Apr, 2011

It may come as a surprise that digital has a place in an industry where hands-on interaction with a...More>>

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Sowing the Seeds of Social Responsibility   1 Apr, 2011

In a time when more consumers are demanding socially conscious business practices from the beauty...More>>

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Fourth-Quarter 2010 Long-Form DRTV Media Billings Decline $35.5 Million   1 Apr, 2011

Fourth-quarter 2010 long-form DRTV media billings dropped nearly 13 percent to $239,730,400, a...More>>

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SciMark Report   1 Apr, 2011

SciMark Report - April 2011 IssueMore>>

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The IMS Top DRTV National Cable Rankings   1 Apr, 2011

The IMS Top DRTV National Cable Rankings - April 2011 IssueMore>>

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Research: Jordan Whitney's Program Rankings   1 Apr, 2011

Research: Jordan Whitney's Program Rankings - April 2011 IssueMore>>

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Field Reports April 2011   1 Apr, 2011

Response catches up with Jeff Aronson, CEO of Pompano Beach, Fla.-based Green Bullion Financial...More>>

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Editor's Note: Memo: Social Media Works on Many Levels   1 Apr, 2011

As I sat stranded for 90 minutes on the tarmac at Los Angeles International Airport in seat 11A of...More>>





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