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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Legal Review: FTC Slims Down Nivea’s Wallet Over ‘My Silhouette’ Claims   1 Sep, 2011

The Federal Trade Commission (FTC) was once termed “The National Nanny” by the Washington Post....More>>

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Global Perspective: Reaping Rewards Abroad   1 Sep, 2011

Having recently returned from an international direct response event in Sweden — by the way,...More>>

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En Español: Managing Your Hispanic Call Center Investment   1 Sep, 2011

To successfully introduce a campaign into the U.S. Hispanic market and garner sales, many elements...More>>

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Media Zone: Tying the Knot   1 Sep, 2011

Today’s consumers want a cohesive shopping experience. They want to know that the products,...More>>

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DRMA News   1 Sep, 2011

DRMA News - September 2011 Issue of Response MagazineMore>>

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Response Magazine’s 16th Annual State of the Industry Report   1 Sep, 2011

Continued economic troubles. The expansion of regulation, especially the possibility of a “Do Not...More>>

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Social + Mobile: Retail's Dynamic Duo   1 Sep, 2011

Exploring the value of social media within the direct response industry may evoke a bit of déjà...More>>

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Retail Spotlight: Stack ‘Em High   1 Sep, 2011

The folks at TELEBrands remember a time when retailers turned up their noses when the words...More>>

Niko Drakoulis and Billy Campbell combine TV, mobile, social and local retail into the TV business’ newest — and perhaps most po Article
Akoo Arrives   1 Sep, 2011

Direct response marketing depends on the platform that you’re talking about,” says Niko...More>>

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Field Reports - September 2011 Issue   1 Sep, 2011

DUSSELDORF, Germany — QVC Germany celebrates its 15th year in 2011 and the company continues to...More>>





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