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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Going Mobile: Directing Mobile Coupons To Your Customers   11 Dec, 2009

Mobile coupons are enjoying a surge in awareness among marketers as the holiday retail season...More>>

Article
Net Gains: Online Video Is Off the Charts    10 Dec, 2009

According to Steve Burke, Comcast Corp.’s chief operating officer, at the 2009 CTAM Summit,...More>>

Article
The IMS Top 50 Infomercials and Short-Form Spots of 2009   10 Dec, 2009

Once again, Response Magazine is proud to present one of its most popular annual features. For the...More>>

Cliff Chenfeld and Craig Balsam Article
Riding a Straight Edge of Success   10 Dec, 2009

After working as lawyers for just a few short years, Cliff Chenfeld and Craig Balsam were looking...More>>

Article
Editor’s Note: A Moment to Look Back, but a Month to Look Ahead   9 Dec, 2009

Every December, it seems like media outlets spend much of their time looking back at the year that...More>>

News
Jacqueline's Journal, 12-02-09   2 Dec, 2009

Response This Week, Jacqueline's Journal, 12-02-09More>>

Article
Guest Opinion: 7 Things You Need to Know About DR    1 Dec, 2009

Quick tips you need to learn — and remember — if you want to be successful in direct response...More>>

Article
DR AddsSpark to Consumer Electronics   1 Dec, 2009

Consumer electronics sagged in 2009. Nevertheless, direct response marketing kept sales from...More>>

Article
Regulations Not Typical   1 Dec, 2009

On Dec. 1, the Federal Trade Commission’s (FTC) new amended Guides Concerning the Use of...More>>

Article
Marketer of the Year Spotlight: Thane Direct Continues to Expand Worldwide Power   1 Dec, 2009

In its October issue, Response announced and spotlighted the three finalists and winner of the...More>>





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