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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

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Response Magazine’s 16th Annual State of the Industry Report   1 Sep, 2011

Continued economic troubles. The expansion of regulation, especially the possibility of a “Do Not...More>>

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Social + Mobile: Retail's Dynamic Duo   1 Sep, 2011

Exploring the value of social media within the direct response industry may evoke a bit of déjà...More>>

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Retail Spotlight: Stack ‘Em High   1 Sep, 2011

The folks at TELEBrands remember a time when retailers turned up their noses when the words...More>>

Niko Drakoulis and Billy Campbell combine TV, mobile, social and local retail into the TV business’ newest — and perhaps most po Article
Akoo Arrives   1 Sep, 2011

Direct response marketing depends on the platform that you’re talking about,” says Niko...More>>

Field Reports - September 2011 Issue   1 Sep, 2011

DUSSELDORF, Germany — QVC Germany celebrates its 15th year in 2011 and the company continues to...More>>

Jordan Whitney's Program Rankings   1 Sep, 2011

Jordan Whitney's Program Rankings - September 2011More>>

Editor’s Note: In Less Than 2 Decades, DR Rises to the Top of the Marketing World   1 Sep, 2011

Next month marks the first issue of Response’s 20th year in publication. Having been here for...More>>

Jackie's Journal Aug. 31, 2011   30 Aug, 2011

Jackie's Journal Aug. 31, 2011More>>

Jackie's Journal Aug. 24, 2011   23 Aug, 2011

Jackie's Journal Aug. 24, 2011More>>

Jackie's Journal Aug. 17, 2011   16 Aug, 2011

Jackie's Journal Aug. 17, 2011More>>

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