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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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DRMA Spotlight: A Processing Partnership That Pays Off   7 Sep, 2011

For Litle & Co., payment processing is never a one-stop shop. Rather, the Lowell, Mass.-based...More>>

News
Jackie's Journal Sept. 7, 2011   6 Sep, 2011

Jackie's Journal Sept. 7, 2011More>>

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From Static Shelves to Mobile Marketing   1 Sep, 2011

Communicating directly with consumers – an advertising tactic those in the direct response world...More>>

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Mobile Spotlight: DR Marketers Find Smarter Ways to Target Smartphone Shoppers   1 Sep, 2011

Holiday shoppers are well equipped this year. With smartphones and tablets, an artillery of apps,...More>>

Article
Guest Opinion: Getting Maximum Impact from DRTV, Part III   1 Sep, 2011

It’s no secret that the successful execution of a DRTV campaign can be difficult. Sometimes...More>>

Article
Legal Review: FTC Slims Down Nivea’s Wallet Over ‘My Silhouette’ Claims   1 Sep, 2011

The Federal Trade Commission (FTC) was once termed “The National Nanny” by the Washington Post....More>>

Article
Global Perspective: Reaping Rewards Abroad   1 Sep, 2011

Having recently returned from an international direct response event in Sweden — by the way,...More>>

Article
En Español: Managing Your Hispanic Call Center Investment   1 Sep, 2011

To successfully introduce a campaign into the U.S. Hispanic market and garner sales, many elements...More>>

Article
Media Zone: Tying the Knot   1 Sep, 2011

Today’s consumers want a cohesive shopping experience. They want to know that the products,...More>>

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DRMA News   1 Sep, 2011

DRMA News - September 2011 Issue of Response MagazineMore>>





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