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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Media Zone: Per-Call, Per-Lead, Per-Sale — Which is Most Effective?   5 Feb, 2010

I was deep in conversation with a prospective client when he asked me a question only two other...More>>

Article
Success Knows No Boundaries   5 Feb, 2010

Thousands of contestants lined up in Houston, Dallas and Los Angeles to audition for a new reality...More>>

Article
Into Thin Air   5 Feb, 2010

Is radio vanishing? Not even close. Some experts say reports of its death are greatly exaggerated....More>>

Article
Here’s To Your Health   4 Feb, 2010

The U.S. population is not only aging — it’s also fighting diseases like obesity, cancer and...More>>

Coffee and baked-goods leader Dunkin’ Donuts ushers marketing into a new decade using digital DR. Article
Slam Dunk!   4 Feb, 2010

Coffee and baked-goods leader Dunkin’ Donuts ushers marketing into a new decade using digital DR....More>>

Article
3Q 2009 Short-Form Media Billings Slide a Modest 2.1 Percent   4 Feb, 2010

Marking a fifth-consecutive quarter of decline, 3Q 2009 short-form DRTV media billings fell $23.3...More>>

File
The IMS Top DRTV National Cable Rankings   3 Feb, 2010

The IMS Top DRTV National Cable Rankings - February 2010 IssueMore>>

File
Research: Jordan Whitney's Program Rankings   3 Feb, 2010

Research: Jordan Whitney's Program Rankings - February 2010 IssueMore>>

News
Jacqueline's Journal 2-3-10   3 Feb, 2010

Response This Week, Jacqueline's Journal, 2-13-2010More>>

Article
DRMA Marketer of the Year Spotlight: Tristar Turns to ‘Talkmercials,’ Supports Ovarian Cancer Research   2 Feb, 2010

In its October 2009 issue, Response announced and spotlighted the three finalists and winner of the...More>>





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