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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Support Services: The Support Report   1 Aug, 2011

Even though Bob Dylan’s words are nearly a half-century old, they may be just as relevant today...More>>

State Farm Insurance Article
State Farm's DR Driver   1 Aug, 2011

Van Hoof joined State Farm 10 years ago and has served the company in a variety of roles before...More>>

File
But Wait, There's More!   1 Aug, 2011

Summer socializing was in full swing last month, as Thill Logistics, New Day Marketing and the...More>>

Article
Legal Review: Implementing a Social Media Advertising Strategy   1 Aug, 2011

In the February issue of Response, we wrote about the legal issues that can arise when your...More>>

Article
Retail Outlet: The PedEgg Phenomenon   1 Aug, 2011

Over the years, we have all seen numerous changes occur in the direct marketing industry. They have...More>>

Article
Media Zone: The ABCs of DSPs   1 Aug, 2011

DSP, RTB, DMP, SSP ... OMG! What does it all mean? With a little bit of knowledge and the right...More>>

Article
Editor's Note: 'Unity in the Community' Is More Than a Slogan   1 Aug, 2011

This month, Response and the Direct Response Marketing Alliance (DRMA) are pleased to announce the...More>>

News
Jackie's Journal Aug. 3, 2011   1 Aug, 2011

Jackie's Journal Aug. 3, 2011More>>

News
Jackie's Journal July 27, 2011   26 Jul, 2011

Jackie's Journal July 27, 2011More>>

News
Jackie's Journal July 20, 2011   19 Jul, 2011

Jackie's Journal July 20, 2011More>>





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