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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Legal Review: New Attackers Join the Fight Against Unauthorized Charges   15 Jan, 2010

The onslaught against unauthorized charges is gaining momentum on many fronts, with pressure...More>>

Article
Retail Outlet: In-Store Displays: Are They Worth the Expense?   15 Jan, 2010

There are many lessons that can be learned by looking at the similarities between direct response...More>>

Article
Net Gains: 4 Steps for True Online Reputation Management   15 Jan, 2010

In March 2006, Chevrolet ran a social media promotion where consumers could create their own ads...More>>

Article
Support Services: The Right Numbers Add Up to Increased Profitability   15 Jan, 2010

It is commonly understood that toll-free numbers that start with an 800 prefix, versus other prefix...More>>

Article
Media Zone: Channeling Miss Cleo   15 Jan, 2010

I never was a fan of Miss Cleo and the Psychic Readers Network. I found it improbable you could...More>>

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Mobile Marketing: A Definition   15 Jan, 2010

Mobile Marketing: A DefinitionMore>>

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Mobile Marketing in Action   15 Jan, 2010

Mobile Marketing in Action More>>

At Their Fingertips: Putting Your Ads in Their Hands Article
At Their Fingertips: Putting Your Ads in Their Hands   15 Jan, 2010

Recently, in the backdrop of a trendy L.A. dive, a popular DRTV campaign illuminated television...More>>

Article
Winning in DR's Fittest Market   15 Jan, 2010

While most will remember 2009 as a tough year in the U.S. economy, most direct response marketers...More>>

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Jets Audible Into Direct Response- Side bar   15 Jan, 2010

Jets Audible Into Direct Response- Side barMore>>





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