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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Net Gains: Sweepstakes Marketing a Winner for Brands and Consumers Alike   1 Apr, 2011

Chances are every time you log on to check your E-mail or visit your Facebook page, you’re hit...More>>

Article
Media Zone: Getting Maximum Impact from DRTV, Part II   1 Apr, 2011

In Response’s January issue, I introduced the Six Degrees of DRTV™ that Atomic Direct uses to...More>>

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DRMA News   1 Apr, 2011

DRMA News - April 2011More>>

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Media That Pays to Play on the Shelves   1 Apr, 2011

Not all DRTV campaigns are created equal. Some incorporate elements meant to sell as many products...More>>

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Beauty Goes Screen Deep   1 Apr, 2011

It may come as a surprise that digital has a place in an industry where hands-on interaction with a...More>>

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Sowing the Seeds of Social Responsibility   1 Apr, 2011

In a time when more consumers are demanding socially conscious business practices from the beauty...More>>

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Fourth-Quarter 2010 Long-Form DRTV Media Billings Decline $35.5 Million   1 Apr, 2011

Fourth-quarter 2010 long-form DRTV media billings dropped nearly 13 percent to $239,730,400, a...More>>

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SciMark Report   1 Apr, 2011

SciMark Report - April 2011 IssueMore>>

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The IMS Top DRTV National Cable Rankings   1 Apr, 2011

The IMS Top DRTV National Cable Rankings - April 2011 IssueMore>>

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Research: Jordan Whitney's Program Rankings   1 Apr, 2011

Research: Jordan Whitney's Program Rankings - April 2011 IssueMore>>





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