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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Field Reports - February 2012   1 Feb, 2012

Springer’s ‘Circus’ Remains a Haven for DRTV Marketers; Turner Believes Horizon Will Continue...More>>

3Q 2011 Short-Form DRTV Media Billings Jump 16.2 Percent   1 Feb, 2012

In a sign of hopefully better times to come, third-quarter 2011 short-form DRTV media billings...More>>

Media Zone: How to Win the DRTV Media Wars in an Election Year   1 Feb, 2012

One outcome of our country’s divisive political discourse is that the money spent on television...More>>

Legal Review: Avoiding Legal Pitfalls in Mobile Marketing   1 Feb, 2012

Exponential growth in smartphone usage, enhanced ability to deliver interactive digital content,...More>>

En Espanol: Understanding Hispanic Buying Behavior and How It Drives Sales   1 Feb, 2012

Hispanics will make up more than 50 percent of U.S. population growth from 2009 to 2015. They are...More>>

Net Gains: Is Your Online Shopping Cart Killing a Great DRTV Program?   1 Feb, 2012

I saw a very compelling DRTV commercial last week. I went online to order it. I was so confused by...More>>

Editor’s Note: The DRMA at 5: A Milestone Due to Your Hard Work and Support   1 Feb, 2012

It’s hard to believe that it’s been five years since Response Publisher John Yarrington and I...More>>

DRMA News - February 2012   1 Feb, 2012

DRMA News - February 2012More>>

Jackie's Journal Feb. 1, 2012   1 Feb, 2012

Jackie's Journal Feb. 1, 2012More>>

Obama Backs Ad Industry's Opposition of SOPA/PIPA   25 Jan, 2012

The Obama Administration has come out in opposition of the proposed Stop Online Privacy Act (SOPA)...More>>

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