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Response Magazine is the leading publication in direct response marketing.

Article Media Zone: What Makes One Media Company More Effective Than Another? 1 Apr, 2008 Have you ever wondered what makes one direct response media buying agency better than another? Are...More>>
Article Into India 1 Apr, 2008 Talk about market potential. Go grab your world map and stick a big red pin on top of India. Call...More>>
Article Brands Flock to Short-Form 1 Apr, 2008 Boost Mobile never set out to use short-form DRTV in a traditional sense. Instead, the Irvine,...More>>
Article I'll Have What She's Having 1 Apr, 2008 Selecting a beauty or personal care product in today's abundant market can feel like a daunting...More>>
	Article Redken's True DR Colors 1 Apr, 2008 When Shae Kalyani started with Redken more than 11 years ago, the company's media department was in...More>>
Article 4Q 2007 Long-Form Results Slide $30 Million 1 Apr, 2008 Long-form media billings in fourth-quarter 2007 slid $30 million - a 9.2-percent drop from 4Q 2006...More>>
Article Response Enters the Online Video Market With a Bang! 1 Apr, 2008 As you've heard from many breathless opinion leaders, market observers and Web junkies in the past...More>>
Article Jacqueline's Journal 26 Mar, 2008 .More>>
Article Jacqueline's Journal 19 Mar, 2008 .More>>
File Jordan Whitney's Program Rankings 1 Mar, 2008 Jordan Whitney's Program RankingsMore>>

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