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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


General Info
DRMA 2011 Marketer of the Year Intro Video   19 Sep, 2011

DRMA 2011 Marketer of the Year Intro VideoMore>>

General Info
DRMA Spotlight Litle & Co.   19 Sep, 2011

DRMA Spotlight Litle & Co.More>>

News
Jackie's Journal Sept. 15, 2011   12 Sep, 2011

Jackie's Journal Sept. 15, 2011More>>

File
But Wait, There's More!   8 Sep, 2011

But Wait, There's More! - September 2011 IssueMore>>

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DRMA Spotlight: A Processing Partnership That Pays Off   7 Sep, 2011

For Litle & Co., payment processing is never a one-stop shop. Rather, the Lowell, Mass.-based...More>>

News
Jackie's Journal Sept. 7, 2011   6 Sep, 2011

Jackie's Journal Sept. 7, 2011More>>

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From Static Shelves to Mobile Marketing   1 Sep, 2011

Communicating directly with consumers – an advertising tactic those in the direct response world...More>>

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Mobile Spotlight: DR Marketers Find Smarter Ways to Target Smartphone Shoppers   1 Sep, 2011

Holiday shoppers are well equipped this year. With smartphones and tablets, an artillery of apps,...More>>

Article
Guest Opinion: Getting Maximum Impact from DRTV, Part III   1 Sep, 2011

It’s no secret that the successful execution of a DRTV campaign can be difficult. Sometimes...More>>

Article
Legal Review: FTC Slims Down Nivea’s Wallet Over ‘My Silhouette’ Claims   1 Sep, 2011

The Federal Trade Commission (FTC) was once termed “The National Nanny” by the Washington Post....More>>





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