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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Jacqueline's Journal   30 Sep, 2009

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News
Google Launches Latest Display Advertising Product   23 Sep, 2009

MOUNTAIN VIEW, Calif. – Google launched a display-ad exchange last week in an attempt to bring...More>>

News
Internet Advertising 15 Percent of Ad Spend in 2010   23 Sep, 2009

NEW YORK – The total spend on Internet advertising will reach $64.7 billion in 2010, accounting...More>>

News
Shedd's Aquarium Launches New Show With Text Messaging   23 Sep, 2009

CHICAGO – In order to drive awareness of a new aquatic show called Fantasea in the renovated...More>>

News
Epsilon Study Reveals Multi-channel Buyers Spend More Online   23 Sep, 2009

DALLAS – Online sales continue to grow despite a challenging economy, and marketers should be...More>>

News
FCC Pushes for Net Neutrality Laws   23 Sep, 2009

WASHINGTON – The Federal Communications Commission (FCC) is proposing new rules that would...More>>

Article
Jacqueline's Journal   23 Sep, 2009

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News
Online Video Breaks Records in July   16 Sep, 2009

NEW YORK – The number of Americans watching online video broke new records in July, with as many...More>>

News
Millennials Most Receptive to Digital Marketing   16 Sep, 2009

DALLAS – An Epsilon Global Consumer E-mail Study reveals that millennials, people ages 18-25, are...More>>

News
Social Media Gaining Popularity Among Hispanic Market   16 Sep, 2009

BOONTON, N.J. – In a recent study by the Captura Group, findings solidified the importance of...More>>





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