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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
Survey Shows Companies Not Protecting Consumer Credit Card Data   30 Sep, 2009

REDWOOD SHORES, Calif. and TRAVERSE CITY, Mich. – Imperva and the Ponemon Institute released a...More>>

News
JCPenney Launches Mobile Coupon Scanning Program   30 Sep, 2009

SAN JOSE, Calif. – JCPenney is partnering with Cellfire Inc. to help shoppers ring up savings...More>>

News
HSN Initiates Product Placement With Kraft   30 Sep, 2009

ST. PETERSBURG, Fla. – The Home Shopping Network (HSN) will expand its role as a television...More>>

News
DMA Defends Itself Against Executive Committee Member Charges   30 Sep, 2009

NEW YORK – Direct Marketing Association (DMA) President and CEO John A. Greco, Jr. and Chairman...More>>

Article
Jacqueline's Journal   30 Sep, 2009

Jacqueline's JournalMore>>

News
Google Launches Latest Display Advertising Product   23 Sep, 2009

MOUNTAIN VIEW, Calif. – Google launched a display-ad exchange last week in an attempt to bring...More>>

News
Internet Advertising 15 Percent of Ad Spend in 2010   23 Sep, 2009

NEW YORK – The total spend on Internet advertising will reach $64.7 billion in 2010, accounting...More>>

News
Shedd's Aquarium Launches New Show With Text Messaging   23 Sep, 2009

CHICAGO – In order to drive awareness of a new aquatic show called Fantasea in the renovated...More>>

News
Epsilon Study Reveals Multi-channel Buyers Spend More Online   23 Sep, 2009

DALLAS – Online sales continue to grow despite a challenging economy, and marketers should be...More>>

News
FCC Pushes for Net Neutrality Laws   23 Sep, 2009

WASHINGTON – The Federal Communications Commission (FCC) is proposing new rules that would...More>>





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