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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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Onondaga Community College, Unfiltered   11 Jul, 2010

When the Pinckney Hugo Group marketing and communications firm in Syracuse, N.Y., was asked by...More>>

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Guest Opinion: Start With Research for On-Air Success in DRTV   11 Jul, 2010

One of my employees recently attended a talk by the head of a large brand DRTV agency. This...More>>

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Legal Review: The FTC Fires a Warning Shot After AnnTaylor’s Blogging Adventure   11 Jul, 2010

Back in the 1950s, the level of violence in television shows was very low. In most of the TV...More>>

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My Generation: 'New Seniors' Offer Big Sales Potential for DRTV Products    11 Jul, 2010

Why struggle trying to cultivate unfamiliar market segments when there is a growing consumer group...More>>

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Net Gains: Measuring Social Media   11 Jul, 2010

Face it: Whether or not you need it, think you need it or even quite understand what it means,...More>>

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Home Sweet Home   11 Jul, 2010

Tony Little’s affinity for home shopping networks hasn’t changed much since he became the first...More>>

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Retail Outlet: Your Label Is Prime Real Estate: Maximize Every Square Inch   11 Jul, 2010

The beauty of direct response advertising is that you have a medium that enables you to convey a...More>>

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Support Services: Cross-Pitching: A New Model for Revenue Enhancement   11 Jul, 2010

With federal regulators threatening to eliminate the direct response industry’s ability to use...More>>

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Media Zone: Imagining a Direct Response iPad App   11 Jul, 2010

For advertisers, the debate about whether Apple’s iPad provides superior experiences to its...More>>

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Long-Form Bounces Back   11 Jul, 2010

If 2009 was the year that advertisers pulled back and hid their heads in the sand, hoping that the...More>>





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