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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Retail Outlet: Your Label Is Prime Real Estate: Maximize Every Square Inch   11 Jul, 2010

The beauty of direct response advertising is that you have a medium that enables you to convey a...More>>

Article
Support Services: Cross-Pitching: A New Model for Revenue Enhancement   11 Jul, 2010

With federal regulators threatening to eliminate the direct response industry’s ability to use...More>>

Article
Media Zone: Imagining a Direct Response iPad App   11 Jul, 2010

For advertisers, the debate about whether Apple’s iPad provides superior experiences to its...More>>

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Long-Form Bounces Back   11 Jul, 2010

If 2009 was the year that advertisers pulled back and hid their heads in the sand, hoping that the...More>>

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Empowering Consumers   11 Jul, 2010

Marketers find direct response campaigns shine brightest when spotlighting usergenerated content on...More>>

Nationwide Mobilizes  'On Your Side' Article
Nationwide Mobilizes 'On Your Side'   10 Jul, 2010

Direct response marketing is very important to us, when we think about the traditional marketing...More>>

Article
Field Reports   10 Jul, 2010

When online shopping site Groupon launched in November 2008, the idea was to offer big discounts to...More>>

Article
Editor’s Note: Turning the Talking Heads Around on Direct Response   10 Jul, 2010

During the course of a week in mid-June, I was lucky enough to appear as a guest on a series of...More>>

File
But Wait There's More!   9 Jul, 2010

But Wait There's More! - July 2010 Issue of Response MagazineMore>>

News
News Corner July 7, 2010   7 Jul, 2010

News Corner July 7, 2010More>>





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