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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Editor’s Note: Adding Value and Accessibility Helps Our Readers, Advertisers   1 Jan, 2012

As we kick off 2012, you will notice a few different additions to the pages of Response, each...More>>

Article
Media Zone: Why Counterfeiting Hurts   1 Jan, 2012

When someone copycats a legitimate DRTV product, everyone loses. Consumers get inferior products...More>>

Article
Legal Review: CashCall Case Brings Call Monitoring Into the Spotlight   1 Jan, 2012

In November, a California Court of Appeals decision set the stage for a likely California Supreme...More>>

File
But Wait, There's More   1 Jan, 2012

Response ... on the Road — January 2012More>>

News
Jackie's Journal Dec. 21, 2011   21 Dec, 2011

Jackie's Journal Dec. 21, 2011More>>

News
Jackie's Journal Dec. 14, 2011   14 Dec, 2011

Jackie's Journal Dec. 14, 2011More>>

News
Jackie's Journal Dec. 7, 2011   7 Dec, 2011

Jackie's Journal Dec. 7, 2011More>>

Article
2Q 2011 DR Radio Media Billings Slide 12.3 Percent   1 Dec, 2011

Second-quarter 2011 DR radio media billings, provided by Kantar Media, dropped 12.3 percent ($1.4...More>>

IMS Top 50 Infomericals Article
IMS Top 50 Infomercials and Spots of 2011   1 Dec, 2011

Most of the top-performing infomercials of 2011 are established shows that are familiar to the...More>>

Article
Retail Spotlight: No Longer an Afterthought   1 Dec, 2011

Adding value or an upsell to a product can be the easiest or most difficult way to grow your brand...More>>





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