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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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DRMA News June 2011   9 Jun, 2011

DRMA News June 2011More>>

News
Jackie's Journal June 8, 2011   7 Jun, 2011

Jackie's Journal June 8, 2011More>>

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Home (?) Shopping   1 Jun, 2011

Those in the home shopping industry have had to start shopping themselves — for a new name. The...More>>

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Navigating a Fragmented Media Universe   1 Jun, 2011

As online and mobile media continue to make inroads with marketers — and online and mobile...More>>

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Support Services: Creating Call Center Agents Who Think for Themselves   1 Jun, 2011

Although direct response is a scripted environment, the truth is that every client would love to...More>>

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Media Zone: DRTV Marketers: Beware of Local Breaks   1 Jun, 2011

Have you ever been watching a TV commercial when suddenly, after a split-second, a pitch for the...More>>

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Mobile Spotlight: Mock Paper, Scissors   1 Jun, 2011

TLC’s new series “Extreme Couponing,” which launched in April, follows shoppers who clip,...More>>

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Pharmaceutical Market: An App a Day Keeps the Doctor Away   1 Jun, 2011

Pharmaceutical marketers know that health concerns are — quite literally — close to...More>>

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Semprae Fights the Good Fight   1 Jun, 2011

It’s an honor to be able to help women, but it’s also been a staggering marketing challenge,”...More>>

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Total 2010 DR Radio Media Billings Bounce Back 16.5 Percent After 4Q Totals Spike 26.2 Percent   1 Jun, 2011

Bouncing back from a dismal 2009, DR radio media billings closed out 2010 with more than...More>>





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