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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


General Info
DRMA Spotlight Koeppel Direct   15 Aug, 2011

Video Interview of Koeppel Direct for the August DRMA SpotlightMore>>

News
Jackie's Journal Aug. 10, 2011   10 Aug, 2011

Jackie's Journal Aug. 10, 2011More>>

Article
Field Reports - August 2011 Issue   1 Aug, 2011

Field Reports - August 2011 IssueMore>>

Article
DRMA Spotlight: Koeppel Direct Puts Drive-to-Web on the 'MAPP'   1 Aug, 2011

When Peter Koeppel, president of Koeppel Direct, founded the DR mediabuying agency in 1995, one of...More>>

Article
Financial Services Market: DR 'Insures' Success   1 Aug, 2011

When it comes to financial services, trust has always been key to successful marketing, and in the...More>>

Article
Social Spotlight: Follow The Leader   1 Aug, 2011

Social media can be used for a variety of marketing purposes. It can be a frontline of customer...More>>

Article
Support Services: The Support Report   1 Aug, 2011

Even though Bob Dylan’s words are nearly a half-century old, they may be just as relevant today...More>>

State Farm Insurance Article
State Farm's DR Driver   1 Aug, 2011

Van Hoof joined State Farm 10 years ago and has served the company in a variety of roles before...More>>

File
But Wait, There's More!   1 Aug, 2011

Summer socializing was in full swing last month, as Thill Logistics, New Day Marketing and the...More>>

Article
Legal Review: Implementing a Social Media Advertising Strategy   1 Aug, 2011

In the February issue of Response, we wrote about the legal issues that can arise when your...More>>





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