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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


One Shot Article
One Hit at a Time   1 Mar, 2012

The recent recession changed the way a lot of companies do business. And while the DRTV industry as...More>>

Home and Housewares Show in Chicago Article
Housewares' Claim to Fame   1 Mar, 2012

Any old butter knife is just one among a million kitchen appliances but a butter knife wielded by,...More>>

Brian Kirkendall and Hoover Article
Hoover Takes Clean to New Extremes   1 Mar, 2012

Before late-night infomercials and Internet upsells, back when the Hoover Co. was just a janitor...More>>

Article
Field Reports - March 2012   1 Mar, 2012

Former Blue Angels Lead Solo Pilot John Foley Tabbed to Keynote Response Expo 2012; DMA in DC...More>>

Article
Piracy and Counterfeiting Move to the Front Burner   1 Mar, 2012

The early weeks of 2012 may go down in history as the great awakening to piracy and counterfeiting...More>>

Article
Repair Rather Than Replace   1 Mar, 2012

Since the onset of the Great Recession in 2008, DR agencies have been faced with one tough question...More>>

Article
Deciphering the QR Code   1 Mar, 2012

Direct response is all about getting consumers to take action. Pick up the phone, visit a website,...More>>

Article
Housewares Market Continues to Be a DR Hot Spot   1 Mar, 2012

In my 11 years at Response, there has never been a doubt as to the importance of the housewares...More>>

File
Nielsen Research: DMA Local Cable Rankings   1 Mar, 2012

Nielsen Research: DMA Local Cable Rankings: Total DR SpotsMore>>

File
The IMS Categorical Cable Rankings   1 Mar, 2012

The IMS Categorical Cable Rankings - March 2012 IssueMore>>





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