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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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Jacqueline's Journal 1-20-10   20 Jan, 2010

Response This Week, Jacqueline's Journal, 1-20-10More>>

News
FSI Couponing Reaches Record Levels   20 Jan, 2010

NEW YORK – Free-standing insert (FSI) coupon activity increased 8 percent in 2009 to reach more...More>>

File
But Wait, There's More!   15 Jan, 2010

But Wait, There's More! January 2010 Response Magazine ... On the RoadMore>>

Article
Guest Opinion: Google Needs an Infomercial   15 Jan, 2010

Google needs an infomercial. So does Kindle — and so do many new technology products for consumer...More>>

Article
Legal Review: New Attackers Join the Fight Against Unauthorized Charges   15 Jan, 2010

The onslaught against unauthorized charges is gaining momentum on many fronts, with pressure...More>>

Article
Retail Outlet: In-Store Displays: Are They Worth the Expense?   15 Jan, 2010

There are many lessons that can be learned by looking at the similarities between direct response...More>>

Article
Net Gains: 4 Steps for True Online Reputation Management   15 Jan, 2010

In March 2006, Chevrolet ran a social media promotion where consumers could create their own ads...More>>

Article
Support Services: The Right Numbers Add Up to Increased Profitability   15 Jan, 2010

It is commonly understood that toll-free numbers that start with an 800 prefix, versus other prefix...More>>

Article
Media Zone: Channeling Miss Cleo   15 Jan, 2010

I never was a fan of Miss Cleo and the Psychic Readers Network. I found it improbable you could...More>>

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Mobile Marketing: A Definition   15 Jan, 2010

Mobile Marketing: A DefinitionMore>>





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