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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Retail Outlet: Winter, Spring, Summer or Fall: Is Your Product Seasonal?   1 May, 2008

We live our lives around the four seasons and a number of special holidays. Each one brings with it...More>>

Article
Guest Opinion: When Marketing Gets Accountable, the Accountable Get Marketing   1 May, 2008

It seems three questions keep arising in our business:More>>

Article
Legal Review: FTC Act's Section 5 Apparently Applies Across the Board   1 May, 2008

When you go to law school, the most important thing you have to learn is how to think like a lawyer.More>>

Article
Global Perspective: Don't Get Shanghaied! Scams and Tricks to Avoid in China   1 May, 2008

After years of developing and manufacturing DRTV products in China, I've seen all the tricks...More>>

Article
Radio Waves: What the Current Radio Landscape Means for DR Radio Advertisers   1 May, 2008

Don't look now, but there are some exciting new developments in the radio industry - an industry...More>>

Article
Net Gains: Real Time Is Really Essential   1 May, 2008

Personalization and behavioral targeting solutions are not new - they've been lauded by marketers...More>>

Article
Support Services: Reduce Costs and Increase Profits Through Better Synchronization With Your Fulfillment Vendor   1 May, 2008

Many DRTV marketers still see fulfillment as a simple, slap-a-label-on-a-box operation that occurs...More>>

Article
Media Zone: DRTV Has the Answers for the DVR Dilemma   1 May, 2008

Advertiser studies that measure how digital video recorders (DVRs) hurt their TV campaigns have...More>>

Article
Welcome to the New Millenials   1 May, 2008

They don't remember life before the Internet. Their worldview has been shaped by pivotal world...More>>

Article
Innovation Expands Cable Media Options   1 May, 2008

It's like the Jean-Paul Gaultier runway show of advertising. The MTV Networks (MTVN) upfront event,...More>>





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