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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Tablet Ads Boast Better Interaction Rates Than Phones   7 Mar, 2012

Tablet advertisements may be more inviting to consumers than those on mobile phones, according to...More>>

Online Spending to Spike 62 Percent by 2016, Research Shows   7 Mar, 2012

Online continues to be the new face of retail, with E-commerce sales expected to grow rapidly by...More>>

Federal Court Denies Delay in Net Neutrality Case   7 Mar, 2012

A federal appellate court has refused to delay a lawsuit in which Verizon Communications and...More>>

'Do Not Track' Means 'Do Not Collect,' FTC Advises   7 Mar, 2012

Online privacy and behavioral-targeted advertising have long been a hot issue among the industry's...More>>

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DRMA Spotlights Thane International: The Reign of Thane   1 Mar, 2012

As one of the largest direct response companies in the world, Thane boasts a unique business model...More>>

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DRMA Spotlight Thane International   1 Mar, 2012

DRMA Spotlight video of Thane InternationalMore>>

3Q 2011 DR Radio Media Billings Drop 5.5 Percent   1 Mar, 2012

Third-quarter 2011 DR radio media billings results provided by Kantar Media show a 5.5-percent dip...More>>

DRMA News - March 2012   1 Mar, 2012

DRMA News - Response Magazine, March 2012More>>

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The Reign of Thane   1 Mar, 2012

Considering the average person travels almost 40 miles on a normal day, while the typical driver...More>>

Pajama Jeans Article
A Comfortable Fit for DRTV   1 Mar, 2012

Kathy Griffin owns wearing her PajamaJeans. “I am in PajamaJeans, and I’m not a paid...More>>

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