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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Support Services: 5 Tips for Integrating Your Order Management System with Your Merchant Account   19 Oct, 2010

Providing order in a chaotic, multi-channel world that is dynamic and ever-changing can be...More>>

Article
Legal Review: A New Way to Pay for Intellectual Property Infringement Litigation … and Peace of Mind   19 Oct, 2010

Everyone is familiar with defensive insurance, which pays for your legal defense and, if you are...More>>

Article
My Generation: What You Need to Know About 'New Seniors' in Order to Sell Them   18 Oct, 2010

The first article in this three-part series (Response, July) identified why the 65-plus market...More>>

Article
Net Gains: Vanity Tracking: DRTV Gains Accountability   18 Oct, 2010

Wikipedia tells us that the word “vanity” means an excessive belief in one’s own abilities or...More>>

Star Tech Article
Tech Update: Star Tech   18 Oct, 2010

Response wanted to hear directly from the pros about how technology is at play in back-end services...More>>

General Ad Dollars Make a Comeback Article
Media Buying & Planning Guide: General Ad Dollars Make a Comeback   18 Oct, 2010

As general ad dollars trickle back into the marketplace and election season ramps up, short-form...More>>

Driving Success Digitally Article
Driving Success Digitally   18 Oct, 2010

Auto marketing is no longer limited to catchy TV spots or print ads, but now includes the need to...More>>

Your Baby Can Earns Marketer of the Year Award Article
Your Baby Can Earns Marketer of the Year Award   18 Oct, 2010

Denise Kovac believes a product that educates and empowers children prompts great work from those...More>>

News
Jackie's Journal Oct. 20, 2010   18 Oct, 2010

Jackie's Journal Oct. 20, 2010More>>

Article
2Q 2010 Long-Form Media Billings Rise 2.8 Percent   18 Oct, 2010

Response’s second-quarter 2010 long-form DRTV media billings research continues the same mixed...More>>





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