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Response Magazine is the leading publication in direct response marketing.

Small Businesses Drive Social Media – And Vice Versa   28 Mar, 2012

In contrast to a few years ago when small businesses were almost nonexistent online, entrepreneurs...More>>

FTC Settles Two More Cases on Marketing with Fake News Sites   28 Mar, 2012

Two more online marketers will stop using fake news websites to promote acai berry supplements and...More>>

Spanish-language Media Soars as Total Ad Expenditures Stagnate   28 Mar, 2012

Total advertising expenditures increased 0.8 percent in 2011 to $144 billion, according to data...More>>

Google Users Sue Search Engine Giant Over New Privacy Policy   28 Mar, 2012

California and New York residents have filed two separate lawsuits – eventually seeking...More>>

FTC Report Lays 'Do Not Track' Responsibilities on Data Brokers   28 Mar, 2012

The Federal Trade Commission (FTC) has stopped short of calling for a new "Do Not Track" law,...More>>

Jackie's Journal March 28, 2012   28 Mar, 2012

Jackie's Journal March 28, 2012More>>

QR Codes Boast Surprising Buzz, According to Nielsen   21 Mar, 2012

Critics of quick-response (QR) codes have long held to the belief that only marketers are fans of...More>>

Growth Continues for Newspaper Websites, NAA Says   21 Mar, 2012

While many believe the days of print news are far behind us, media outlets can stay in the game if...More>>

Hulu Dominates Video Advertising, comScore Shows   21 Mar, 2012

Hulu has bypassed Internet giant Google when it comes to online video advertising, according to new...More>>

Online Advertisers Should Look Beyond Content, Analyst Suggests   21 Mar, 2012

Content has been usurped in importance by infrastructure, platforms and tools for the Internet...More>>

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