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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
Ford Goes Social for Focus   5 Oct, 2010

Ford Motor Co. is focusing on a social media strategy for the launch of its 2011 Explorer,...More>>

News
Jackie's Journal Sept. 29, 2010   28 Sep, 2010

Jackie's Journal Sept. 29, 2010More>>

News
Jackie's Journal Sept. 23, 2010   20 Sep, 2010

Jackie's Journal Sept. 23, 2010More>>

File
But Wait There's More!   17 Sep, 2010

But Wait There's More! - September 2010 IssueMore>>

Article
Editor’s Note: Planning Ahead? The 3 Places You Need to Be — Now and Tomorrow   17 Sep, 2010

Many would-be sages over the years have opined on “the future of direct response marketing.”...More>>

Article
Guest Opinion: Networks Shouldn’t Be the FTC’s Version of ‘UL’   17 Sep, 2010

Dec. 1, 2009 marked a major change in the direct response universe. On that day, the Federal Trade...More>>

Article
Support Services: Research Proves Memorable Toll-Free Numbers Perform Better   17 Sep, 2010

In a first-of-its kind study, research shows that direct response campaigns that use so-called...More>>

Article
Media Zone: WebM: A Game Changer for Online Video   17 Sep, 2010

Online video is just plain hot. Marketers from all corners of the business world are combining...More>>

Article
Net Gains: Using a Hispanic Market Strategy to Increase U.S. Web Sales.   17 Sep, 2010

In the U.S. direct response industry marketplace, we talk about a variety of tactics to increase...More>>

Article
Legal Review: FTC Doubles Down on Substantiation   17 Sep, 2010

The Federal Trade Commission (FTC) says that advertisers must have a “reasonable basis” for...More>>





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