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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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Pharmaceutical Market: An App a Day Keeps the Doctor Away   1 Jun, 2011

Pharmaceutical marketers know that health concerns are — quite literally — close to...More>>

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Semprae Fights the Good Fight   1 Jun, 2011

It’s an honor to be able to help women, but it’s also been a staggering marketing challenge,”...More>>

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Total 2010 DR Radio Media Billings Bounce Back 16.5 Percent After 4Q Totals Spike 26.2 Percent   1 Jun, 2011

Bouncing back from a dismal 2009, DR radio media billings closed out 2010 with more than...More>>

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Editor’s Note: Technological Tools Can Put an End to DR’s Summertime Blues   1 Jun, 2011

Ah, summer: Cookouts on the patio; relaxed afternoons at the beach; and weeklong vacations in the...More>>

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In Print: Why Flat Mail Drives Flat Results and How to Fix It   1 Jun, 2011

When you trudge out to the mailbox, what grabs your attention? It’s probably not a boring white...More>>

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Legal Review: Legal Advice Clinically Proven to Reduce Lawsuits by Up to 36%   1 Jun, 2011

Recent class action cases, competitor-vs.-competitor lawsuits and Federal Trade Commission (FTC)...More>>

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Field Reports June 2011   1 Jun, 2011

SAN DIEGO — Earvin "Magic" Johnson — basketball hall-of-famer, renowned entrepreneur and...More>>

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Jackie's Journal May 25, 2011   24 May, 2011

Jackie's Journal May 25, 2011More>>

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Jackie's Journal May 18, 2011   18 May, 2011

Jackie's Journal May 18, 2011More>>

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Jackie's Journal May 11, 2011   10 May, 2011

Jackie's Journal May 11, 2011More>>





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