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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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The IMS Categorical Cable Rankings   1 Mar, 2012

The IMS Categorical Cable Rankings - March 2012 IssueMore>>

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Jordan Whitney's Program Rankings   1 Mar, 2012

Research: Jordan Whitney's Program Rankings - March 2012 IssueMore>>

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SciMark Report   1 Mar, 2012

SciMark Report - March 2012 IssueMore>>

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But Wait, There's More   1 Mar, 2012

Response ... on the Road — March 2012More>>

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Smartphone Adoption Continues to Drive Mobile's Future, comScore Reports   29 Feb, 2012

In no surprise to anyone who's used a cell phone even once in the past 10 years, smartphone...More>>

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FTC Settles Energy Efficiency Claims with Window Marketers   29 Feb, 2012

The Federal Trade Commission (FTC) has settled charges with five window marketers over "exaggerated...More>>

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White House Unveils Consumer Privacy Bill of Rights   29 Feb, 2012

The White House has released its "Consumer Privacy Bill of Rights" for online consumers, part of an...More>>

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Canoe Ventures Shuts Down Interactive TV Ad Operations   29 Feb, 2012

Cable-industry consortium Canoe Ventures has shut down its interactive television (ITV) advertising...More>>

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DRMA Announces Drive to Support Amber Golden Education Fund in Honor of Industry Legend Ray Golden   29 Feb, 2012

In recent months, direct response industry legend Ray Golden has been fighting a battle against...More>>

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Jackie's Journal Feb. 29, 2012    29 Feb, 2012

Jackie's Journal Feb. 29, 2012More>>





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