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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
My Generation: 'New Seniors' Offer Big Sales Potential for DRTV Products    11 Jul, 2010

Why struggle trying to cultivate unfamiliar market segments when there is a growing consumer group...More>>

Article
Net Gains: Measuring Social Media   11 Jul, 2010

Face it: Whether or not you need it, think you need it or even quite understand what it means,...More>>

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Home Sweet Home   11 Jul, 2010

Tony Little’s affinity for home shopping networks hasn’t changed much since he became the first...More>>

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Retail Outlet: Your Label Is Prime Real Estate: Maximize Every Square Inch   11 Jul, 2010

The beauty of direct response advertising is that you have a medium that enables you to convey a...More>>

Article
Support Services: Cross-Pitching: A New Model for Revenue Enhancement   11 Jul, 2010

With federal regulators threatening to eliminate the direct response industry’s ability to use...More>>

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Media Zone: Imagining a Direct Response iPad App   11 Jul, 2010

For advertisers, the debate about whether Apple’s iPad provides superior experiences to its...More>>

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Long-Form Bounces Back   11 Jul, 2010

If 2009 was the year that advertisers pulled back and hid their heads in the sand, hoping that the...More>>

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Empowering Consumers   11 Jul, 2010

Marketers find direct response campaigns shine brightest when spotlighting usergenerated content on...More>>

Nationwide Mobilizes  'On Your Side' Article
Nationwide Mobilizes 'On Your Side'   10 Jul, 2010

Direct response marketing is very important to us, when we think about the traditional marketing...More>>

Article
Field Reports   10 Jul, 2010

When online shopping site Groupon launched in November 2008, the idea was to offer big discounts to...More>>





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