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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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Jackie's Journal Jan. 5, 2011   4 Jan, 2011

Jackie's Journal Jan. 5, 2011More>>

File
But Wait, There's More!   1 Jan, 2011

But Wait, There's More! - January 2011More>>

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SciMark Report   1 Jan, 2011

SciMark Report - January 2011More>>

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The IMS Top DRTV National Cable Rankings   1 Jan, 2011

The IMS Top DRTV National Cable Rankings - January 2011More>>

Article
Guest Opinion: Getting Maximum Impact from DRTV   1 Jan, 2011

The DRTV industry has come a long way during the past 25 years. Yet the one-dimensional nature of...More>>

Article
En Español: Top 6 Tips for Hispanic Media Buying   1 Jan, 2011

The U.S. Hispanic population is booming, and multiple sources confirm that concurrent U.S. Hispanic...More>>

Article
Legal Review: Rockefeller Bill Caps off Tough 2010 for Marketers   1 Jan, 2011

2010 represented the toughest legislative climate the DR industry has faced in years — and 2011...More>>

Article
Retail Outlet: Not All Stores Are Created Equal   1 Jan, 2011

One of the myths that entrepreneurs labor under is that all retail real estate is good real estate...More>>

Article
Media Zone: Solving the Brand + DRTV Equation   1 Jan, 2011

Mixing traditional advertising agencies with DRTV specialists can be a lot like pouring oil into...More>>

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Editorial Advisors Forum: DRTV at 25 A Look Back and Ahead   1 Jan, 2011

The close of 2010 officially marked the end of the direct response television business’ first...More>>





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