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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
Jackie's Journal Dec. 8, 2010   7 Dec, 2010

Jackie's Journal Dec. 8, 2010More>>

Article
Legal Review: FTC Seeks Backdoor Ban of Weight-Loss Claims   1 Dec, 2010

With little fanfare, the Federal Trade Commission (FTC) has signaled a major policy shift on...More>>

Article
My Generation: Learn to Talk With New Seniors Before Trying to Sell Them   1 Dec, 2010

In the July and October issues of Response, I discussed the size and scope of the 65-and-older...More>>

Article
In Print: Outsourcing Without Compromising Total Involvement and Control    1 Dec, 2010

Outsourcing as a business strategy began gaining prominence in the late 1980s and early 1990s as...More>>

Article
Net Gains: Are DRTV Advertisers Paying for Consumers Who Go to Their Competitors’ Web Sites?   1 Dec, 2010

What if I told you that up to 70 percent of DRTV dollars are resulting in consumers going to...More>>

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IMS Top 50 Infomercials and Spots of 2010   1 Dec, 2010

IMS Top 50 Infomercials and Spots of 2010More>>

blank Article
Radio Revolution   1 Dec, 2010

While there’s been extensive discussion and debate regarding the changing landscape of television...More>>

Consumer Electronics Article
Making a Connection With DR   1 Dec, 2010

Despite a rough few years in consumer electronics, marketers in the space are expecting nothing but...More>>

A Bite as Big as His Bark Article
A Bite as Big as His Bark   1 Dec, 2010

From childhood, I’ve just had a true love of animals and an intense dislike of cruelty,” says...More>>

File
Research: Jordan Whitney’s Program Rankings   1 Dec, 2010

Research: Jordan Whitney’s Program Rankings - December 2010More>>





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