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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Getting a Jump on the New Year   1 Jan, 2012

As 2012 gets underway, direct response marketers are faced with another year of challenges,...More>>

Is it Hip to Be a 2-D Square?   1 Jan, 2012

Direct response marketers tend to pioneer marketing technology, especially when it is...More>>

DRMA Spotlight: Community Matters   1 Jan, 2012

Swipe and its vice president of business development, Curtis Kleinman, took the Direct Response...More>>

DRMA News - January 2012   1 Jan, 2012

DRMA News - January 2012More>>

Editor’s Note: Adding Value and Accessibility Helps Our Readers, Advertisers   1 Jan, 2012

As we kick off 2012, you will notice a few different additions to the pages of Response, each...More>>

Media Zone: Why Counterfeiting Hurts   1 Jan, 2012

When someone copycats a legitimate DRTV product, everyone loses. Consumers get inferior products...More>>

Legal Review: CashCall Case Brings Call Monitoring Into the Spotlight   1 Jan, 2012

In November, a California Court of Appeals decision set the stage for a likely California Supreme...More>>

But Wait, There's More   1 Jan, 2012

Response ... on the Road — January 2012More>>

Jackie's Journal Dec. 21, 2011   21 Dec, 2011

Jackie's Journal Dec. 21, 2011More>>

Jackie's Journal Dec. 14, 2011   14 Dec, 2011

Jackie's Journal Dec. 14, 2011More>>

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