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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

The Gracenote Top 40 Most-Aired Long-Form DRTV Titles - December 2014   1 Dec, 2014

The Gracenote Top 40 Most-Aired Long-Form DRTV Titles - December 2014More>>

Field Reports - December 2014   1 Dec, 2014

Field Reports - December 2014More>>

Editor’s Note: Finding the Grey Areas Where Successful Campaigns Reside   1 Dec, 2014

Given the vast expansion of mobile devices and “wearable” electronics — plus the American...More>>

Jordan Whitney's Program Rankings - December 2014   1 Dec, 2014


News Corner November 26, 2014   26 Nov, 2014

News bites from Extreme Reach, Media Properties Holdings and more.More>>

Digital Ad Spend to Pass TV   26 Nov, 2014

CAMBRIDGE, Mass. – The amount of money marketers spend on digital media will surpass the amount...More>>

FCC Postpones Net Neutrality Vote; ‘Big Dogs Are Going to Sue’   26 Nov, 2014

WASHINGTON – The Federal Communications Commission’s (FCC) tentative agenda for its Dec. 11...More>>

OTT Services Could Reach $5.8B in Revenue This Year   26 Nov, 2014

CAMPBELL, Calif. – Over-the-top pay TV revenue from services like Netflix and Hulu Plus may...More>>

Holiday Online Spending to Jump 16 Percent    26 Nov, 2014

RESTON, Va. – Total online retail spending for this November and December is expected to be 16...More>>

Aereo Files for Bankruptcy; Investors Lose $95.6M   26 Nov, 2014

NEW YORK – Online video distributor Aereo has filed for Chapter 11 bankruptcy. More>>

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