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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

DISH: OTT Ad Service on Schedule   12 Nov, 2014

ENGLEWOOD, Colo. – Despite some technical snags, DISH Network reports it new over-the-top (OTT)...More>>

3Q TV Ad Sales Down, but It’s Not All Bad News   12 Nov, 2014

NEW YORK – The third quarter wasn’t kind to the ad sales departments of big U.S. media...More>>

Obama to FCC: Adopt ‘Strongest Possible Rules’ on Net Neutrality   12 Nov, 2014

WASHINGTON – President Barack Obama on Monday weighed in with his most aggressive statement on...More>>

DRMA Announces 8 Nominees for Member of the Year Award   12 Nov, 2014

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) and Response Magazine are proud...More>>

News Corner November 5, 2014   5 Nov, 2014

News bites from Marketing Maven, Moulton Logistics Management and more.More>>

FCC Rule Change Could Help Restart Aereo   5 Nov, 2014

WASHINGTON – The Federal Communications Commission (FCC) said it will consider new rules that...More>>

Web Publishers to Comply With BBB Guidelines   5 Nov, 2014

CHICAGO – Five Web companies will offer “enhanced” notice on every page to comply with the...More>>

Gerber Faces FTC Lawsuit Over Formula Ads   5 Nov, 2014

WASHINGTON – The Federal Trade Commission (FTC) has filed a complaint against Gerber, saying it...More>>

Forecast Bright for Happy Holiday Spending    5 Nov, 2014

NEW YORK – Both Deloitte and Nielsen predict more consumer spending for the coming holidays. More>>

FCC’s New Net Neutrality Approach Draws Praise, Ire   5 Nov, 2014

WASHINGTON – Federal Communications Commission (FCC) Chairman Tom Wheeler is considering...More>>

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