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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Going Mobile — ‘Talking to Your Customers’ Via Beacon Marketing   1 Jan, 2015

David Simon’s title is CEO/chairman of the board of Simon Property Group. You also can call him a...More>>

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Media Zone — DRTV: The Original Analytics Machine   1 Jan, 2015

In today’s advertising environment, you’d be hard pressed to find an agency that’s not using...More>>

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Response Advisors Forum: Entering the ‘Omnichannel’ Era   1 Jan, 2015

For anyone who’s spent any appreciable time in the marketing world, the seemingly constant debuts...More>>

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Inside the College Playbook    1 Jan, 2015

Nick Saban was not happy. You’d think the head coach of the University of Alabama’s football...More>>

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Educating at Brandman University   1 Jan, 2015

“Not only do we find new ways of effectively increasing the performance of marketing campaigns,...More>>

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SciMark Report - January 2015   1 Jan, 2015

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The Media Analytics Top DRTV National Cable and Satellite Rankings - January 2015   1 Jan, 2015

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Jordan Whitney's Program Rankings - January 2015   1 Jan, 2015

Jordan Whitney's Program Rankings - January 2015More>>

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Field Reports - January 2015   1 Jan, 2015

Field Reports for January 2015More>>

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Editor’s Note: Finding — and Growing — Your Social Voice   1 Jan, 2015

If you know me personally, what I am about to write will either make you laugh, say “No...More>>





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