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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

News Corner October 15, 2014   15 Oct, 2014

News bites from Infusion Brands, Rentrak and more.More>>

AT&T Refunds $80M to Consumers for Cramming; Other Carriers May be Next   15 Oct, 2014

WASHINGTON – Last week’s news of AT&T paying $80 million to refund consumers billed unlawfully...More>>

Study: Marketers Still Embrace Elementary Approaches to Measurement   15 Oct, 2014

SAN FRANCISCO – A new study says marketing attribution is still in its infancy and that marketers...More>>

Programmatic, Video, Mobile to Boost Ad Growth to $37B by 2019   15 Oct, 2014

NEW YORK – Online display advertising in the United States will nearly double from $19.8 billion...More>>

Mobile Payments Set to Soar to More than $2K Annually per Consumer by 2018   15 Oct, 2014

NEW YORK – A new study says the average annual spend per mobile payment consumer was $143 last...More>>

Pro Net Neutrality Groups Form Alliance; Lawsuits Likely   15 Oct, 2014

WASHINGTON – A group billing itself as backing a “free market” approach to an open Internet...More>>

News Corner October 8, 2014   8 Oct, 2014

News bites from i.Predictus, TTC Marketing Solutions and more.More>>

Report: DR Lagging in HDTV Ads   8 Oct, 2014

NEEDHAM, Mass.- A new report on high-definition (HD) television advertising says political ads use...More>>

FCC Promotes Incentive Auction With Info Packets   8 Oct, 2014

WASHINGTON – The Federal Communications Commission (FCC) began sending info packets to...More>>

Ad Trade Groups Starting Anti-Fraud Unit   8 Oct, 2014

WASHINGTON – Three advertising trade groups are starting a new group to fight ad fraud, malware...More>>

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