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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

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Key Trends in Payment Processing   1 Jul, 2014

When DISH Network announced that, later this year, it would begin accepting bitcoin payments, the...More>>

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Entertainment Epiphanies    1 Jul, 2014

When it comes to the entertainment space, shifting eyeballs and evolving viewing habits aren’t up...More>>

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The Zumba Revolution   1 Jul, 2014

“Direct response marketing has taught me a lot about human behavior,” says Alberto Perlman, CEO...More>>

Field Reports - July 2014   1 Jul, 2014

Field Reports - July 2014More>>

News Corner June 25, 2014   25 Jun, 2014

News briefs from Hawthorne Direct, ZAIUS and more.More>>

Twitter Looks to Drive TV Viewership with SnappyTV Purchase   25 Jun, 2014

SAN FRANCISCO – Twitter reports it will buy SnappyTV, a service that edits and shares video clips...More>>

Judge: No Class Action Against Hulu   25 Jun, 2014

SAN FRANCISCO – A federal judge has ruled consumers suing online video company Hulu for alleged...More>>

DAA Seeks End to Do-Not-Track Effort   25 Jun, 2014

WASHINGTON – The Digital Advertising Alliance has asked the World Wide Web Consortium (W3C) to...More>>

CMOs: Digital to Inflict Major Change    25 Jun, 2014

NEW YORK – An Accenture Interactive survey says 78 percent of senior marketing executives believe...More>>

E-mail Privacy Bill May Pass House Vote    25 Jun, 2014

WASHINGTON – The Email Privacy Act (H.R. 1852), a bill that would tighten digital privacy laws,...More>>

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