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Response Magazine is the leading publication in direct response marketing.

News Corner March 19, 2014   19 Mar, 2014

News bites from Mojo Now, InterMedia Entertainment and more.More>>

February Not Bad for Cable, Broadcast Nets   19 Mar, 2014

NEW YORK – Cable networks’ ratings gained 3.5 percent in February 2014 versus February 2013 in...More>>

Facebook Adding Muscle to Compete for TV Ad Buyers   19 Mar, 2014

MENLO PARK, Calif. – Facebook appears primed to compete for TV ad buyers – expanding its video...More>>

CBS Might Go Web-Only with Aereo Win    19 Mar, 2014

NEW YORK – CBS chief Les Moonves threatened last week to make CBS a Web-only model if...More>>

Twitter to Offer ‘Click-to-Call’ Direct Response Option   19 Mar, 2014

SAN FRANCISCO – Twitter says it will soon become an effective direct response advertising medium...More>>

Trudeau Headed to Federal Prison    19 Mar, 2014

CHICAGO – It appears infomercial viewers have seen the last of Kevin Trudeau – at least for a...More>>

News Corner March 12, 2014   12 Mar, 2014

News bites from NuWave LLC, Manatt Phelps & Phillips and more.More>>

Ad Agencies Unsure About Programmatic Media Buying   12 Mar, 2014

CHICAGO – A new survey finds that most (94 percent) executives of smaller and mid-sized ad...More>>

Privacy Groups Challenge Facebook's Purchase Of WhatsApp   12 Mar, 2014

WASHINGTON – Facebook’s acquisition of WhatsApp has hit a legal snag. In a complaint filed with...More>>

Minors Fighting Viacom, Google on Privacy    12 Mar, 2014

NEWARK, N.J. – Lawyers for a group of children argued in court papers last week that a privacy...More>>

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