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Response Magazine is the leading publication in direct response marketing.

TV Ad Dollars to Outpace Digital Video 6-to-1   18 Jun, 2014

NEW YORK – Despite the huge growth of digital video advertising in the U.S., TV will add more new...More>>

Digital Ad Revenue Hits $42.8 Billion in 2013, up in 1Q 2014   18 Jun, 2014

NEW YORK – The Interactive Advertising Bureau (IAB) reports that fourth-quarter 2013 digital ad...More>>

FCC Chair Might Seek to End Limits on Municipal Networks   18 Jun, 2014

WASHINGTON – Federal Communications Commission (FCC) Chairman Tom Wheeler suggested last week he...More>>

Committee Puts Patent Reform on ‘Indefinite Hold’   18 Jun, 2014

WASHINGTON – The patent reform bill that would have made it more difficult for patent holders to...More>>

News Corner June 11, 2014   11 Jun, 2014

News bites from Mercury Media, Zumba and more.More>>

Mobile Commerce Sales Mount at Desktop’s Expense   11 Jun, 2014

BALTIMORE – A new study says traffic from both smartphones and tablets continues to grow at the...More>>

TV Everywhere Viewing Soars 246 Percent   11 Jun, 2014

SAN JOSE, Calif. – TV Everywhere, content provided by TV networks through digital sites and...More>>

Report: Bright Future for OTT, Digital Video    11 Jun, 2014

NEW YORK – PricewaterhouseCoopers (PwC) predicts that, in four years, over-the-top TV streaming...More>>

Procter’s Programmatic Buy Might Help DR   11 Jun, 2014

NEW YORK – Advertising Age has reported that Procter & Gamble wants to buy up to 75 percent of...More>>

NTIA Seeks Input on Balancing Privacy with Data    11 Jun, 2014

WASHINGTON – The National Telecommunications and Information Administration (NTIA) wants input on...More>>

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