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Response Magazine is the leading publication in direct response marketing.

News Corner December 4, 2013   4 Dec, 2013

News bites from the Direct Response Marketing Alliance, Hawthorne Direct and more.More>>

Mailers Fight Postal Increase    4 Dec, 2013

WASHINGTON – Postalcustomers and suppliers have asked the Postal Regulatory Commission to reject...More>>

Microsoft Fortifies Encryption to Thwart NSA Spying    4 Dec, 2013

REDMOND, Wash. – Microsoft believes the National Security Agency (NSA) may have broken into its...More>>

TV Ad Spend Down for 2013; 2014 Looking Better   4 Dec, 2013

LOS ANGELES – Television advertising will dip by the end of 2013 – with overall U.S....More>>

Amazon Redefining ‘Air Delivery’   4 Dec, 2013

SEATTLE – Shippers have been delivering by air for decades, but Amazon gave “air delivery”...More>>

Retailers’ New Slogan: TGIM!   4 Dec, 2013

NEW YORK – The good news: Cyber Monday entered the record books for retailers and it offered a...More>>

But Wait, There's More!   1 Dec, 2013

But Wait, There's More! - December 2013More>>

Guest Opinion: What Sets a Successful Trade Event Apart?   1 Dec, 2013

Recently, I was in the middle of a conversation at an industry conference — in the conference’s...More>>

Retail Outlet: Asking the Right Questions: Ignoring Good Advice   1 Dec, 2013

How many times have you thought, “I wish I could ask an expert for advice,” on a specific...More>>

En Español: U.S. Hispanic Media: What You Really Need to Know   1 Dec, 2013

As an influential and growing segment of the population, the U.S. Hispanic market has become a...More>>

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