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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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TMS Top 50 Most-Aired Long-Form DRTV Titles - February 2013   1 Feb, 2013

TMS Top 50 Most-Aired Long-Form DRTV Titles - February 2013More>>

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Nielsen DMA Local Cable Rankings: Total DR Spots - February 2013   1 Feb, 2013

Nielsen DMA Local Cable Rankings: Total DR Spots - February 2013More>>

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The IMS Top DRTV National Cable and Satelite Rankings - February 2013   1 Feb, 2013

The IMS Top DRTV National Cable and Satelite Rankings - February 2013More>>

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Jordan Whitney's Program Rankings - February 2013   1 Feb, 2013

Jordan Whitney's Program Rankings - February 2013More>>

Article
Field Reports - February 2013   1 Feb, 2013

SANTA MONICA, Calif. — In early January, Mercury Media, a leading full-service direct response...More>>

Article
Editor’s Note: Welcome the Inaugural Inductees to the DR Hall of Fame!   1 Feb, 2013

As we begin to bear down on Response Expo, which is slated for April 2-4 at the Hilton San Diego...More>>

News
News Corner January 30, 2013   30 Jan, 2013

News Corner January 30, 2013More>>

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Mobile Creative Guidelines Released   30 Jan, 2013

NEW YORK – The Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB)...More>>

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Top Retailers Strengthening Service   30 Jan, 2013

CHICAGO – Online merchants are adding more customer service options and promoting those options...More>>

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Shopping Apps Replacing Catalogs? Maybe    30 Jan, 2013

SAN JOSE, Calif. – About 40 percent of smartphone and tablet shoppers said using a shopping app...More>>





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