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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Brands Now Measuring Social Content Effectiveness   9 Jul, 2014

NEW YORK – A new study by Ipsos OTX for the Association of National Advertisers (ANA) says 80...More>>

U.S. Ad Spending Sees Largest Spike in Decade   9 Jul, 2014

NEW YORK – Total media ad spending in the United States this year will rise 5.3 percent to reach...More>>

Privacy Group Wants FTC to Investigate Facebook’s Social Experiment    9 Jul, 2014

WASHINGTON – The Electronic Privacy Information Center (EPIC), a privacy watchdog group, has...More>>

News Corner July 2, 2014   2 Jul, 2014

News bites from Atomic Direct, Kantar Media and more.More>>

DAA Unveils Plans for Mobile Privacy Apps   2 Jul, 2014

NEW YORK – The Digital Advertising Alliance (DAA) will unveil two new apps later this year that...More>>

DMA Gains Headway to Close ECPA Loophole    2 Jul, 2014

NEW YORK – The Direct Marketing Association (DMA) is reporting that its efforts to reform the...More>>

Google Announces Third Attempt at TV   2 Jul, 2014

MOUNTAIN VIEW, Calif. – Google officials announced the company’s latest (and third) effort at...More>>

Programmatic Challenges Covered at Video Ad Summit   2 Jul, 2014

NEW YORK – Online video giant Hulu said at last week’s VideoNuze’s Online Video Advertising...More>>

Supreme Court Decision Suspends Aereo Operations   2 Jul, 2014

WASHINGTON – Just three days after the Supreme Court handed down its 6-3 decision on June 25 that...More>>

Jordan Whitney's Program Rankings - July 2014   1 Jul, 2014


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