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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
Google Announces Third Attempt at TV   2 Jul, 2014

MOUNTAIN VIEW, Calif. – Google officials announced the company’s latest (and third) effort at...More>>

News
Programmatic Challenges Covered at Video Ad Summit   2 Jul, 2014

NEW YORK – Online video giant Hulu said at last week’s VideoNuze’s Online Video Advertising...More>>

News
Supreme Court Decision Suspends Aereo Operations   2 Jul, 2014

WASHINGTON – Just three days after the Supreme Court handed down its 6-3 decision on June 25 that...More>>

File
Jordan Whitney's Program Rankings - July 2014   1 Jul, 2014

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Article
Editor's Note: Wherever the Order Comes From, It’s Still About Getting Paid   1 Jul, 2014

As consumers continue to drive the direct and digital marketing economy, making purchases in almost...More>>

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But Wait There's More! - July 2014   1 Jul, 2014

But Wait There's More! - July 2014More>>

Article
Legal Review: After POM/Coca-Cola Decision, Some Claims Aren’t Worth the Squeeze   1 Jul, 2014

A recent U.S. Supreme Court decision in POM Wonderful v. Coca-Cola has opened a potential new...More>>

Article
Going Mobile: Analysis, Testing Improve Mobile Click-to-Call Quality   1 Jul, 2014

Technology is an amazing thing, but it’s best adopted strategically. Here’s what I’ve learned...More>>

Article
Support Services: Credit Card Processing Rules Are Changing Fast   1 Jul, 2014

Forget what you know about applying for a merchant account. Recent changes in the rules have caused...More>>

Article
Media Zone: 30 Years of DRTV   1 Jul, 2014

Thirty years ago last month — June 1984 — the Federal Communications Commission (FCC)...More>>





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