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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Holiday Online Spending to Jump 16 Percent    26 Nov, 2014

RESTON, Va. – Total online retail spending for this November and December is expected to be 16...More>>

Aereo Files for Bankruptcy; Investors Lose $95.6M   26 Nov, 2014

NEW YORK – Online video distributor Aereo has filed for Chapter 11 bankruptcy. More>>

News Corner November 19, 2014   19 Nov, 2014

News bites from Atomic Direct, Mojo and more.More>>

Nielsen Exec: TV Industry Should Adopt New Ratings Standards   19 Nov, 2014

NEW YORK – A Nielsen executive is calling for the television industry adopt new rating standards.More>>

Industry Reacts To Yahoo's $640 Million Acquisition Of BrightRoll   19 Nov, 2014

NEW YORK – Insiders and analysts quickly weighed in on Yahoo’s announcement last week that it...More>>

Survey: 55 Percent Will Shop on Cyber Monday   19 Nov, 2014

NEW YORK – Nielsen’s 2014 Holiday Retail Sales Forecast says 52 percent of consumers contend...More>>

Consumers, Ad Industry Weigh in On Big Data   19 Nov, 2014

WASHINGTON – A new study says nearly two out of three Americans think the government should limit...More>>

Net Neutrality Takes Front and Center in Washington   19 Nov, 2014

WASHINGTON – Discussions on network neutrality are taking front and center in Washington. One...More>>

News Corner November 12, 2014   12 Nov, 2014

News bites from Mercury Media, Concepts TV Productions and more.More>>

Aereo Closing Operations, Boston Office Closing   12 Nov, 2014

NEW YORK – Aereo, the streaming television company, announced that, effective November 12, it is...More>>

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