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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

DMA, Others Respond to FTC-Amazon Suit   16 Jul, 2014

WASHINGTON – The Federal Trade Commission (FTC) hit Amazon with a lawsuit last week, accusing it...More>>

News Corner July 9, 2014   9 Jul, 2014

News bites from Havas Edge, International Commercial Television Inc. and more.More>>

Retailers Have Room Grow Online Sales   9 Jul, 2014

NEW YORK – Even though most retailers have built strong E-commerce efforts, a new report from...More>>

IPTV Subscriptions Hit 100 Million   9 Jul, 2014

LONDON – Internet-protocol TV (IPTV) subscriptions total 100 million TV subscribers as of...More>>

Brands Now Measuring Social Content Effectiveness   9 Jul, 2014

NEW YORK – A new study by Ipsos OTX for the Association of National Advertisers (ANA) says 80...More>>

U.S. Ad Spending Sees Largest Spike in Decade   9 Jul, 2014

NEW YORK – Total media ad spending in the United States this year will rise 5.3 percent to reach...More>>

Privacy Group Wants FTC to Investigate Facebook’s Social Experiment    9 Jul, 2014

WASHINGTON – The Electronic Privacy Information Center (EPIC), a privacy watchdog group, has...More>>

News Corner July 2, 2014   2 Jul, 2014

News bites from Atomic Direct, Kantar Media and more.More>>

DAA Unveils Plans for Mobile Privacy Apps   2 Jul, 2014

NEW YORK – The Digital Advertising Alliance (DAA) will unveil two new apps later this year that...More>>

DMA Gains Headway to Close ECPA Loophole    2 Jul, 2014

NEW YORK – The Direct Marketing Association (DMA) is reporting that its efforts to reform the...More>>

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