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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
Survey Gives Nod to Video Conversion Rates   3 Sep, 2014

KITCHENER, Ontario, Canada – A new report contends 71 percent of marketers say their video...More>>

News
Netflix Urges FCC to Reject Comcast/Time Warner Merger   3 Sep, 2014

WASHINGTON – Netflix has asked the Federal Communications Commission (FCC) to stop Comcast’s...More>>

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But Wait, There's More! - September 2014   1 Sep, 2014

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Article
Legal Review: Personal Liability for Your Company’s Wrongs   1 Sep, 2014

Most of you are probably aware that under the FTC Act, the Federal Trade Commission has the...More>>

Article
Guest Opinion: Research Topples Parodies of the Long-Form Consumer   1 Sep, 2014

The direct response television marketing channel is often misunderstood outside of the industry....More>>

Article
En Espanol - Lock in Future Growth: Capturing the Elusive Hispanic Customer   1 Sep, 2014

Reinforcing the overwhelming evidence that speaks to the massive size, growth and influence of the...More>>

Article
Media Zone: Leveraging Micro-Videos in the Direct Response Arena   1 Sep, 2014

Just when you thought consumers’ attention spans couldn’t possibly get any shorter, they did....More>>

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DRMA Spotlight: O2 Media Seeks a New Level of Excellence   1 Sep, 2014

O2 Media is a fully integrated media and television production company, based in Pompano Beach,...More>>

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Response Magazine’s 19th Annual State of the Industry Report   1 Sep, 2014

We are knocking on the door of the 2014 holiday shopping season and now — more than ever —...More>>

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Changing Retail Customs   1 Sep, 2014

Why go to the big box retailers when you can have a box of customized merchandise sent directly to...More>>





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