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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
FTC Chairman Jon Leibowitz to Step Down This Month   6 Feb, 2013

WASHINGTON – The head of the Federal Trade Commission (FTC) will leave his post on February 15....More>>

News
It’s Official: Coaching Legend Bob Knight Gives Response Expo Keynote April 2   6 Feb, 2013

SANTA ANA, Calif. – Celebrated coach, mentor and historic sports icon Bob Knight is set to serve...More>>

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Radio ... Active   1 Feb, 2013

“Welcome to the new age, to the new age Whoa, whoa, I’m radioactive, radioactive” —...More>>

Article
Going Mobile: DR to Go — Let’s Get Mobile   1 Feb, 2013

As mobile devices and the mobile Web continue to dominate our days and nights — and seemingly...More>>

Article
In Production: Engage Them … Then Offer The Deal They Can’t Refuse   1 Feb, 2013

Ever since we began producing infomercial programming — well over two decades ago — we have...More>>

Article
Drawing a Better Roadmap   1 Feb, 2013

“The second most important time to use research is when you have a rough cut of your show, and...More>>

Article
DR Brings Dynamic Marketing to Health Care   1 Feb, 2013

Much like the dosage amounts listed on the side of a prescription bottle, numbers don’t lie —...More>>

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PCH Wins All Day Long   1 Feb, 2013

“It’s telling that PCH is the last of the big pure direct marketers that’s around at all,”...More>>

Article
3Q 2012 Short-Form DRTV Billings Battle to Break Even   1 Feb, 2013

Many in the short-form DRTV media space feared a third-quarter 2012 freefall due to Summer Olympics...More>>

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SciMark Report - February 2013   1 Feb, 2013

SciMark Report - February 2013More>>





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