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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

News Corner August 6, 2014   6 Aug, 2014

News bites from Optimal Payments, Media Design Group and more.More>>

Mobile Streaming Helping TV Business   6 Aug, 2014

NEW YORK – It turns out digital video viewing on mobile devices has actually helped the...More>>

Buying Ads on Smart TV Not Catching On   6 Aug, 2014

NEW YORK – Even though connected TV (Internet-enabled) is growing and offers unique potential for...More>>

AT&T Technology Targets Mobile Customers   6 Aug, 2014

NEW YORK – AT&T is pitching media buyers a new targeted advertising platform that uses data it...More>>

Smartphones, Beacons Changing the In-store Landscape   6 Aug, 2014

NEW YORK – A new report from the Business Insider Intelligence predicts that by 2015, 30,000...More>>

Renker Headlines ‘Titans of Direct Response’ Event, Sept. 11-12   6 Aug, 2014

STAMFORD, Conn. – The direct, digital and data-driven marketing space welcomes a new event to its...More>>

But Wait There's More! - August 2014   1 Aug, 2014

But Wait There's More! - August 2014More>>

Legal Review: FTC Frowns on L’Oreal Skin Care Claims   1 Aug, 2014

Last month, many cosmetics companies marketing anti-aging products began to develop worry lines...More>>

Tech Center: The Balance Between IVR and Live Agent   1 Aug, 2014

The benefits of an intelligent, modern-day interactive voice recognition (IVR) system are profound....More>>

Support Services: Dimensional Weight: A New Challenge for Shipping Costs   1 Aug, 2014

Business practice changes at the major carriers will have a profound effect on the...More>>

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