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Response Magazine is the leading publication in direct response marketing.

FTC Offers Easier Compliance for Child Privacy Regs   23 Jul, 2014

WASHINGTON – The Federal Trade Commission (FTC) is making it easier for app developers to get...More>>

Copyright Office Refuses to Process Aereo’s License Application   23 Jul, 2014

WASHINGTON – The U.S. Copyright Office reports it won’t process Aereo’s application for a...More>>

Facebook Tests ‘Buy Button’ for Instant Purchases   23 Jul, 2014

MENLO PARK, Calif. – Facebook is testing a new “buy button” that lets its users buy items...More>>

Orgs Tangle Over Marketplace Fairness Act   23 Jul, 2014

WASHINGTON – An apparent attempt by U.S. Senators to get backdoor passage of the Marketplace...More>>

AOL Betting It Can Attract DR Brands   23 Jul, 2014

NEW YORK - AOL claims its programmatic selling platform, Adap.TV, will let advertisers gauge...More>>

News Corner July 16, 2014   16 Jul, 2014

News bites from Infusion Brands, HackerAgency and more.More>>

Mobile E-commerce Hits $40 Billion    16 Jul, 2014

NEW YORK – Consumers bought enough products from their phones to make mobile E-commerce a $40...More>>

Ad Growth to Top Half-Trillion Mark, Digital Expansion Slows    16 Jul, 2014

NEW YORK – The rate of global advertising growth will more than double this year, say analysts in...More>>

Walmart Announces Changes in Media Buying, Supplier Relationship   16 Jul, 2014

BENTONVILLE, Ark. – Walmart is unveiling new tools its vendors can use to make their digital...More>>

Aereo Redefines Itself as a Cable System   16 Jul, 2014

NEW YORK – Online video service Aereo says in new court papers that the Supreme Court’s recent...More>>

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