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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Customer Satisfaction Declines Among Online Retailers    7 Jan, 2015

ANN ARBOR, Mich.- Customer satisfaction scores for retail chain and e-commerce websites took a...More>>

Dish Unveils Sling TV at $20 a Month   7 Jan, 2015

LAS VEGAS – Dish Network introduced Sling TV, its new over-the-top streaming product, on Monday...More>>

comScore: Holiday E-Commerce Results Solid   7 Jan, 2015

RESTON, Va. – A comScore report that measured holiday e-commerce sales through December 21 says...More>>

Legal Review — FTC Dusts off ROSCA, Whacks a Few Marketers   1 Jan, 2015

Four years ago, the direct response industry stood on edge as Senator Jay Rockefeller (D-WV)...More>>

But Wait, There's More! - January 2015   1 Jan, 2015


Guest Opinion — 5 Things to Look Out for in 2015   1 Jan, 2015

As we race into 2015, we’ve taken a look at some of the things that will shape our business and...More>>

Going Mobile — ‘Talking to Your Customers’ Via Beacon Marketing   1 Jan, 2015

David Simon’s title is CEO/chairman of the board of Simon Property Group. You also can call him a...More>>

Media Zone — DRTV: The Original Analytics Machine   1 Jan, 2015

In today’s advertising environment, you’d be hard pressed to find an agency that’s not using...More>>

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Response Advisors Forum: Entering the ‘Omnichannel’ Era   1 Jan, 2015

For anyone who’s spent any appreciable time in the marketing world, the seemingly constant debuts...More>>

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Inside the College Playbook    1 Jan, 2015

Nick Saban was not happy. You’d think the head coach of the University of Alabama’s football...More>>

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