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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Consumer Voice Shaping Marketing Budgets; Programmatic Not So Much    27 Aug, 2014

SAN JOSE, Calif. – The Chief Marketing Officer Council’s annual state of marketing global...More>>

Smartphone Couponers Redeeming in Stores   27 Aug, 2014

AUSTIN, Texas – New research says 68 percent of consumers strongly believe that digital coupons...More>>

Wheeler Gets Earful on Muni-Broadband Power   27 Aug, 2014

WASHINGTON – Federal Communications Commission (FCC) Chairman Tom Wheeler is getting an earful...More>>

FTC: Cleanup of Trudeau's $110 Million Pyramid Scheme Continues   27 Aug, 2014

WASHINGTON – Here’s something else infamous infomercial pitchman Kevin Trudeau may not want you...More>>

News Corner August 20, 2014   20 Aug, 2014

News bites from a2b Fulfillment, Chief Media and more.More>>

Amazon Unveils Mobile Point-of-Sale    20 Aug, 2014

SEATTLE – Amazon has announced a new point-of-sale service that combines a mobile app with a...More>>

Aereo Files Papers to Resume Service   20 Aug, 2014

NEW YORK – You can call Aereo a lot of things but “quitters” wouldn’t be one of them. More>>

Microsoft Favors Privacy Legislation   20 Aug, 2014

REDMOND, Wash. – Microsoft is breaking with its fellow tech giants to support comprehensive...More>>

Cable Networks Record 6.8% Ratings Decline in July   20 Aug, 2014

NEW YORK – A new report by MoffettNathanson Research says top cable networks’ ratings continued...More>>

Verizon, FCC Chair Spar Over Throttling Plan   20 Aug, 2014

WASHINGTON – A new Verizon plan to deliberately slow down – or throttle – some of the...More>>

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