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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

News Corner June 11, 2014   11 Jun, 2014

News bites from Mercury Media, Zumba and more.More>>

Mobile Commerce Sales Mount at Desktop’s Expense   11 Jun, 2014

BALTIMORE – A new study says traffic from both smartphones and tablets continues to grow at the...More>>

TV Everywhere Viewing Soars 246 Percent   11 Jun, 2014

SAN JOSE, Calif. – TV Everywhere, content provided by TV networks through digital sites and...More>>

Report: Bright Future for OTT, Digital Video    11 Jun, 2014

NEW YORK – PricewaterhouseCoopers (PwC) predicts that, in four years, over-the-top TV streaming...More>>

Procter’s Programmatic Buy Might Help DR   11 Jun, 2014

NEW YORK – Advertising Age has reported that Procter & Gamble wants to buy up to 75 percent of...More>>

NTIA Seeks Input on Balancing Privacy with Data    11 Jun, 2014

WASHINGTON – The National Telecommunications and Information Administration (NTIA) wants input on...More>>

News Corner June 4, 2014   4 Jun, 2014

News bites from Havas Edge, Cannella Response Television and more.More>>

Nielsen: Integrated Campaigns a Waste of Money   4 Jun, 2014

NEW YORK – If you’re running an “integrated” cross-platform campaign, Nielsen says you’re...More>>

TV Cord-Cutters Good With Cutting   4 Jun, 2014

SAN FRANCISCO – A full 84 percent of cable and satellite cord cutters are either “extremely...More>>

Programmatic Spending Up; Mobile Soars   4 Jun, 2014

REDWOOD CITY, Calif. – Marketer spending on programmatic advertising continues to rise, but...More>>

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