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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
News Corner April 9, 2014   9 Apr, 2014

News bites from Allscope Media, West Corp. and more.More>>

News
Convenience In-Store Sales Hit a Record $204 Billion    9 Apr, 2014

CHICAGO – U.S. convenience stores hit record in-store sales in 2013 by climbing 2.4 percent to...More>>

News
Digital TV Video Soars, Traditional TV Ads Good    9 Apr, 2014

NEW YORK – While traditional TV advertising is making single-digit percentage gains, digital TV...More>>

News
Cable Loses Viewers in Q1    9 Apr, 2014

NEW YORK – The first quarter of 2014 wasn’t kind to cable. MediaPost News reports that six of...More>>

News
Aereo Gains Backing Against Broadcasters   9 Apr, 2014

WASHINGTON – Aereo is slowly building a small army of supporters as it awaits a Supreme Court...More>>

News
Amazon Rolls Out Fire TV Set-Top Box   9 Apr, 2014

SEATTLE - Amazon.com Inc. began selling its $99 Fire TV set-top box – offering streamed content...More>>

News
News Corner April 2, 2014   2 Apr, 2014

News bites from InterMedia Advertising, Mojo Now and more.More>>

News
Video Ads 38% Higher Than Cable TV Ads In ’13    2 Apr, 2014

TARRYTOWN, N.Y. – The average cost-per-thousand (CPM) for an in-stream online video ad in 2013...More>>

News
Social Media Driving Traffic to Retail Sites   2 Apr, 2014

NEW YORK – Amazon.com should be extra thankful for social media. A new report from Experian...More>>

News
More Ad Lawsuits Possible After Supreme Court Decision   2 Apr, 2014

WASHINGTON – A Supreme Court decision last week could mean more false-advertising lawsuits.More>>





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