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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

DRMetrix Monthly Spend Index Rankings - May 2015   1 May, 2015


Field Reports - May 2015   1 May, 2015

Field Reports - May 2015More>>

Editor's Note: Direct Response Is Today's Marketing ... and Tomorrow's   1 May, 2015

When I was interviewing Richard Cohene, vice president of marketing for Beyond the Rack, for this...More>>

News Corner April 29, 2015   29 Apr, 2015

News bites from HSN, Tapstone and more.More>>

Revenue From OTT TV Advertising Expected to Quadruple by 2020   29 Apr, 2015

PLANO, Texas – Revenue from over-the top (OTT) TV advertising – commercial advertising placed...More>>

Aereo Agrees to Pay $950,000 to Settle Broadcasters’ Claims    29 Apr, 2015

NEW YORK – Aereo Inc. will pay CBS Corp. and other broadcasters $950,000 to resolve copyright...More>>

Cablevision Offers ‘Cord-Cutter’ Package for TV, Internet   29 Apr, 2015

BETHPAGE, N.Y. – Cablevision Systems Corp. reports it has a new product for “cord-cutters”...More>>

Verizon FiOS Offers Customized Programming; ESPN Sues   29 Apr, 2015

NEW YORK – Verizon’s FiOS service has won the race among pay-TV providers to become the first...More>>

Anatomy of the Dead Comcast/TWC Deal – and What’s Next   29 Apr, 2015

WASHINGTON – Some say the beginning of the end was this: a group of U.S. senators calling for...More>>

News Corner April 15, 2015   15 Apr, 2015

News bites from Alorica, Argo Marketing Group and more.More>>

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