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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Editor's Note: Wherever the Order Comes From, It’s Still About Getting Paid   1 Jul, 2014

As consumers continue to drive the direct and digital marketing economy, making purchases in almost...More>>

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But Wait There's More! - July 2014   1 Jul, 2014

But Wait There's More! - July 2014More>>

Article
Legal Review: After POM/Coca-Cola Decision, Some Claims Aren’t Worth the Squeeze   1 Jul, 2014

A recent U.S. Supreme Court decision in POM Wonderful v. Coca-Cola has opened a potential new...More>>

Article
Going Mobile: Analysis, Testing Improve Mobile Click-to-Call Quality   1 Jul, 2014

Technology is an amazing thing, but it’s best adopted strategically. Here’s what I’ve learned...More>>

Article
Support Services: Credit Card Processing Rules Are Changing Fast   1 Jul, 2014

Forget what you know about applying for a merchant account. Recent changes in the rules have caused...More>>

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Media Zone: 30 Years of DRTV   1 Jul, 2014

Thirty years ago last month — June 1984 — the Federal Communications Commission (FCC)...More>>

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Key Trends in Payment Processing   1 Jul, 2014

When DISH Network announced that, later this year, it would begin accepting bitcoin payments, the...More>>

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Entertainment Epiphanies    1 Jul, 2014

When it comes to the entertainment space, shifting eyeballs and evolving viewing habits aren’t up...More>>

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The Zumba Revolution   1 Jul, 2014

“Direct response marketing has taught me a lot about human behavior,” says Alberto Perlman, CEO...More>>

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Field Reports - July 2014   1 Jul, 2014

Field Reports - July 2014More>>





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