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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Video Ads 38% Higher Than Cable TV Ads In ’13    2 Apr, 2014

TARRYTOWN, N.Y. – The average cost-per-thousand (CPM) for an in-stream online video ad in 2013...More>>

Social Media Driving Traffic to Retail Sites   2 Apr, 2014

NEW YORK – should be extra thankful for social media. A new report from Experian...More>>

More Ad Lawsuits Possible After Supreme Court Decision   2 Apr, 2014

WASHINGTON – A Supreme Court decision last week could mean more false-advertising lawsuits.More>>

Report: DISH Talks Merger With DirecTV   2 Apr, 2014

ENGLEWOOD, Colo. – Bloomberg News reports that DISH Network Chairman Charlie Ergen has talked to...More>>

DR Prices May Rise as Cable Sells to Branders in Upfronts   2 Apr, 2014

LOS ANGELES – Direct response marketers may have to dig a little deeper into their already tapped...More>>

Guest Opinion: Harnessing the Power of the Consumer Innovator   1 Apr, 2014

Early last year, a colleague and I sat in a meeting with a large multinational corporation...More>>

Legal Review: The FTC Reminds Companies That Compliance Counts   1 Apr, 2014

Recent Federal Trade Commission (FTC) enforcement actions serve as a strong reminder that companies...More>>

Production House: The Top 10 Factors to Selling Fitness: Part II   1 Apr, 2014

As she looked in the mirror, she tried to layer winter clothing over her body to cover the fat that...More>>

En Español: Hispanics, Social Media … and Sales   1 Apr, 2014

We know that Hispanics are a large influential group in the United States. It’s proven out in pop...More>>

Support Services: 6 Areas Most Companies Can Improve in Merchant Services   1 Apr, 2014

Most of the costly mistakes merchants make can be corrected at little or no cost. Often a lack of...More>>

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