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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

M&A Surge in Media/Marketing Space   23 Apr, 2014

NEW YORK – Mergers and acquisitions (M&A) in the marketing industry rose 22 percent in...More>>

Nielsen Closing in on Mobile Ad Measurement Service   23 Apr, 2014

NEW YORK – Nielsen said last week it’s launching the final technical trial before expanding its...More>>

Streaming, Video Getting Popular; ‘Live’ TV Viewing Still Tops   23 Apr, 2014

NEW YORK – Most (86 percent) global respondents who watch TV say they usually watch TV...More>>

Judge: KSL Accountant Must Testify   23 Apr, 2014

WOODLAND HILLS, Calif. – The judge overseeing the bankruptcy of KSL Media has given David...More>>

News Corner April 16, 2014   16 Apr, 2014

News bites from Media Design Group, Pivotal Payments and more.More>>

Video Viewers Spend More on Product   16 Apr, 2014

AUSTIN, Texas – If you’re not putting videos of your product online, you’re missing out....More>>

Consumers’ Trust in Brand Messages Fading   16 Apr, 2014

CAMBRIDGE, Mass. – Consumers are done with traditional marketing campaigns and have started...More>>

$508 Billion Moving Through Mobile    16 Apr, 2014

SUNNYVALE, Calif. - The value of global payments via mobile devices hit $508 billion this year –...More>>

Retail Sales Beat GDP Growth, Topping $4.5 Trillion in 2013    16 Apr, 2014

NEW YORK – Total U.S. retail sales during 2013 reached $4.53 trillion, a 4.2-percent increase...More>>

Internet Ad Rev Hits $42.8 Billion in 2013, Betters Broadcast TV   16 Apr, 2014

NEW YORK – U.S. interactive advertising revenue hit an all-time high in 2013 of $42.8 billion,...More>>

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