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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

California AG Offers Guidelines on Privacy and More   28 May, 2014

SACRAMENTO – California Attorney General Kamala Harris has issued guidelines that advise...More>>

AOL Moves Closer to Programmatic TV   28 May, 2014

NEW YORK – Analysts say AOL’s recent acquisition of PrecisionDemand, the advanced TV audience...More>>

BBB: Sponsored Content Needs Clear Labels   28 May, 2014

CHICAGO – The National Advertising Division (NAD) of the Better Business Bureau says third-party...More>>

Majority of Marketers' Budgets Spent on Direct Response   28 May, 2014

NEW YORK – Marketers continue to pour more money into digital advertising and, more specifically,...More>>

News Corner May 21, 2014   21 May, 2014

News bites from Icon Media Direct, Hawthorne Direct and more.More>>

Connected TV Ads Puzzle Media Buyers   21 May, 2014

SEATTLE – Connected TV viewing continues to rise, but media buyers are struggling to take...More>>

Tempers Flare in Hearing on Malicious Online Ads   21 May, 2014

WASHINGTON – During a Senate hearing on malicious online advertising last week, Sen. John McCain...More>>

TV Missing Opportunities to Connect with Viewers   21 May, 2014

NEW YORK – TV networks are bad at capitalizing on Internet link capital they’ve earned through...More>>

FCC Draws More Fire On Net Neutrality   21 May, 2014

WASHINGTON – Even before the gavel’s smack in the Federal Communication Commission’s (FCC)...More>>

Reaction to AT&T/DirecTV Deal Varies   21 May, 2014

DALLAS – Pundits have wasted little time weighing in on what could become the fourth-biggest...More>>

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