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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
Reactions Vary to Wheeler Title II Signals; Vote Coming Feb. 26   14 Jan, 2015

LAS VEGAS – Federal Communications Commission (FCC) Chairman Tom Wheeler signaled last week at...More>>

News
News Corner January 7, 2015   7 Jan, 2015

News bites from Hawthorne Direct, Kingstar and more.More>>

News
TabletTV Launches in Bay Area; National Rollout Coming This Year   7 Jan, 2015

SAN FRANCISCO – TabletTV has launched in San Francisco, letting Bay Area tablet owners get 50...More>>

News
KSL Trustee Sues Former Execs for Gross Negligence   7 Jan, 2015

SHERMAN OAKS, Calif. – David Gottlieb, the trustee handling the wind down of bankrupt media...More>>

News
Customer Satisfaction Declines Among Online Retailers    7 Jan, 2015

ANN ARBOR, Mich.- Customer satisfaction scores for retail chain and e-commerce websites took a...More>>

News
Dish Unveils Sling TV at $20 a Month   7 Jan, 2015

LAS VEGAS – Dish Network introduced Sling TV, its new over-the-top streaming product, on Monday...More>>

News
comScore: Holiday E-Commerce Results Solid   7 Jan, 2015

RESTON, Va. – A comScore report that measured holiday e-commerce sales through December 21 says...More>>

Article
Legal Review — FTC Dusts off ROSCA, Whacks a Few Marketers   1 Jan, 2015

Four years ago, the direct response industry stood on edge as Senator Jay Rockefeller (D-WV)...More>>

File
But Wait, There's More! - January 2015   1 Jan, 2015

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Article
Guest Opinion — 5 Things to Look Out for in 2015   1 Jan, 2015

As we race into 2015, we’ve taken a look at some of the things that will shape our business and...More>>





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