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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Legal Review: After POM/Coca-Cola Decision, Some Claims Aren’t Worth the Squeeze   1 Jul, 2014

A recent U.S. Supreme Court decision in POM Wonderful v. Coca-Cola has opened a potential new...More>>

Article
Going Mobile: Analysis, Testing Improve Mobile Click-to-Call Quality   1 Jul, 2014

Technology is an amazing thing, but it’s best adopted strategically. Here’s what I’ve learned...More>>

Article
Support Services: Credit Card Processing Rules Are Changing Fast   1 Jul, 2014

Forget what you know about applying for a merchant account. Recent changes in the rules have caused...More>>

Article
Media Zone: 30 Years of DRTV   1 Jul, 2014

Thirty years ago last month — June 1984 — the Federal Communications Commission (FCC)...More>>

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Key Trends in Payment Processing   1 Jul, 2014

When DISH Network announced that, later this year, it would begin accepting bitcoin payments, the...More>>

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Entertainment Epiphanies    1 Jul, 2014

When it comes to the entertainment space, shifting eyeballs and evolving viewing habits aren’t up...More>>

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The Zumba Revolution   1 Jul, 2014

“Direct response marketing has taught me a lot about human behavior,” says Alberto Perlman, CEO...More>>

Article
Field Reports - July 2014   1 Jul, 2014

Field Reports - July 2014More>>

News
News Corner June 25, 2014   25 Jun, 2014

News briefs from Hawthorne Direct, DigiPay and more.More>>

News
Twitter Looks to Drive TV Viewership with SnappyTV Purchase   25 Jun, 2014

SAN FRANCISCO – Twitter reports it will buy SnappyTV, a service that edits and shares video clips...More>>





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