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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Support Services: The Dreaded Chargeback Article   1 Mar, 2013

In today’s economy, the words you hear resonating from every marketer are, “How do I keep my...More>>

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Media Zone: DRTV: The Ultimate Brand Re-Energizer   1 Mar, 2013

Brand advertisers may think they have it “in the bag” when it comes to consumer engagement,...More>>

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DRMA Spotlight: Staying Ahead of the Curve   1 Mar, 2013

“We’re trying to dispel some of the old misconceptions of what DRTV is, continue to support the...More>>

Article
Seeing Stars   1 Mar, 2013

Celebrity endorsements are not new to direct response advertising. They’ve been used for years,...More>>

Article
Ready, Set, Rollout!    1 Mar, 2013

DRTV producers stayed pretty busy in 2012 and then rode that wave of momentum right into the New...More>>

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SciMark Report   1 Mar, 2013

SciMark Report - March 2013More>>

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Hitting Close to Home   1 Mar, 2013

Throughout the history of direct response advertising, the housewares vertical has always been a...More>>

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Cover Story: Doing Direct Differently   1 Mar, 2013

“Direct is all we know. It’s how our business was born and continues today,” says Lisa...More>>

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TMS Top 50 Most-Aired Long-Form DRTV Titles   1 Mar, 2013

TMS Top 50 Most-Aired Long-Form DRTV Titles - March 2013More>>

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The IMS Top DRTV National Cable and Satelite Rankings   1 Mar, 2013

The IMS Top DRTV National Cable and Satelite Rankings - March 2013 IssueMore>>





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