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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
Cablevision Sues Viacom Over Unpopular TV Channels   6 Mar, 2013

BETHPAGE, N.Y. – Cablevision sued Viacom last week, alleging it violated antitrust law by...More>>

News
Nielsen’s Ratings to Include Internet TV   6 Mar, 2013

CHICAGO – Nielsen’s ratings will start including Internet-only TV households in its sample, and...More>>

News
Do-Not-Track Bill Returns    6 Mar, 2013

WASHINGTON – A bill that would prevent online companies from collecting “personal...More>>

News
Ramirez Tapped as New FTC Chair    6 Mar, 2013

WASHINGTON – It’s a new name with the same game. That’s what some insiders are saying about...More>>

File
But Wait, There's More!   1 Mar, 2013

But Wait There's More! March 2013More>>

Article
Guest Opinion: How to Win Over Dual-Screen Consumers   1 Mar, 2013

Herbert Krugman first formalized the notion that television advertising is a medium that requires...More>>

Article
Legal Review: CIPA Class Actions Losing Favor With Judges   1 Mar, 2013

The Ninth Circuit Court of Appeals’ recent ruling in Faulkner v. ADT may appear, at first, to be...More>>

Article
Retail Outlet: Pricing DR Products for Retail: Know Your Audience   1 Mar, 2013

Having survived the fiscal cliff of 2012, we are all optimistically looking forward to a stronger...More>>

Article
En Español: Setting Consumer Trends in 2013 and Beyond   1 Mar, 2013

Hispanics currently make up 17 percent of the U.S. population, but they are also 10 years younger...More>>

Article
In Production: Still Looking for Great Solutions   1 Mar, 2013

As the economy has steadily improved in recent months, one thing hasn’t changed — consumer...More>>





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