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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

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Behind the Mask   1 Feb, 2015

“I don’t understand why every consumer package goods (CPG) marketer doesn’t have a DR...More>>

Short-Form DRTV Billings Rise 4 Percent in 3Q 2014   1 Feb, 2015

Third-quarter 2014 short-form DRTV media billings results from Kantar Media showed a 4-percent...More>>

Scimark Report - February 2015   1 Feb, 2015


Nielsen DMA Local Cable Rankings: Total DR Spots - February 2015   1 Feb, 2015

Nielsen DMA Local Cable Rankings: Total DR Spots - February 2015More>>

Jordan Whitney's Program Rankings - February 2015   1 Feb, 2015

Jordan Whitney's Program Rankings - February 2015More>>

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Introducing DRMetrix: The Next Generation in Direct Response Research   1 Feb, 2015

TEMECULA, Calif. — Industry veteran Joseph Gray, founder and former CEO of Media Property...More>>

Field Reports: February 2015   1 Feb, 2015

News from around the direct, digital and data-driven marketing industry.More>>

Editor’s Note: Building Better Events Starts With Keeping Attendees Top of Mind   1 Feb, 2015

Attending trade shows and conferences is a crucial part of my job at the editorial helm of...More>>

News Corner January 28, 2015   28 Jan, 2015

News bites from Northern Response, Turner Broadcasting and more.More>>

Catch Up With Old Friends and Meet New Ones at the DRMA Chicago Reception    28 Jan, 2015

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) invites its members and...More>>

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