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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Editor’s Note: Feeling the ‘Vibe’ at Response Expo   1 May, 2014

On Friday, May 2, I was sitting poolside at the Hilton San Diego Bayfront, taking an afternoon off...More>>

News Corner April 23, 2014   23 Apr, 2014

News bites from Blue Vase Marketing, Hawthorne Direct and more.More>>

Franken: Netflix Should Weigh in on Risks of Comcast-Time Warner Deal    23 Apr, 2014

WASHINGTON – Sen. Al Franken (D-MN) has asked Netflix CEO Reed Hastings to express his concerns...More>>

M&A Surge in Media/Marketing Space   23 Apr, 2014

NEW YORK – Mergers and acquisitions (M&A) in the marketing industry rose 22 percent in...More>>

Nielsen Closing in on Mobile Ad Measurement Service   23 Apr, 2014

NEW YORK – Nielsen said last week it’s launching the final technical trial before expanding its...More>>

Streaming, Video Getting Popular; ‘Live’ TV Viewing Still Tops   23 Apr, 2014

NEW YORK – Most (86 percent) global respondents who watch TV say they usually watch TV...More>>

Judge: KSL Accountant Must Testify   23 Apr, 2014

WOODLAND HILLS, Calif. – The judge overseeing the bankruptcy of KSL Media has given David...More>>

News Corner April 16, 2014   16 Apr, 2014

News bites from Media Design Group, Pivotal Payments and more.More>>

Video Viewers Spend More on Product   16 Apr, 2014

AUSTIN, Texas – If you’re not putting videos of your product online, you’re missing out....More>>

Consumers’ Trust in Brand Messages Fading   16 Apr, 2014

CAMBRIDGE, Mass. – Consumers are done with traditional marketing campaigns and have started...More>>

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