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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
DirecTV Hit with Deceptive Advertising Charge   18 Mar, 2015

WASHINGTON – The Federal Trade Commission (FTC) has charged DirecTV with deceptive advertising,...More>>

News
Cable Networks See Ratings Drop Continue   18 Mar, 2015

NEW YORK – A new report from MoffettNathanson Research says cable networks continue to watch...More>>

News
News Corner March 11, 2015   11 Mar, 2015

News bites from Top Dog Direct, R2C Group and more.More>>

News
Ad Agencies Ask Nielsen to Address Diaries   11 Mar, 2015

NEW YORK – A task force at the American Association of Advertising Agencies (4As) has issued a...More>>

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Research: What DR Marketers Have Known All Along Turns Out to Be True   11 Mar, 2015

NEW YORK – New research from the Advertising Research Foundation says when brands measure the...More>>

News
Nielsen Going Programmatic with eXelate Acquisition    11 Mar, 2015

NEW YORK – Nielsen has announced it intends to acquire eXelate, a leading data management...More>>

News
Court Rules In Favor of DMA Petition, but Online Sales Tax Issue Unresolved   11 Mar, 2015

WASHINGTON – The United States Supreme Court ruled unanimously in favor of a petition by the...More>>

News
Allstar to Pay $8 Million in Restitution in FTC/New York AG Case   11 Mar, 2015

WASHINGTON – Allstar Marketing Group, the consumer products company behind Magic Mesh, Cat’s...More>>

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News Corner March 4, 2015   4 Mar, 2015

News bites from TELEBrands, Blue Vase Marketing and moreMore>>

News
Small TV Nets Permit Programmatic Buying    4 Mar, 2015

NEW YORK – Interpublic’s Mediabrands unit has formed an alliance with several small television...More>>





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