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Response Magazine is the leading publication in direct response marketing.

TV Streaming, Digital Use on the Rise   15 Jul, 2015

NEW YORK – Nearly 30 percent of all TV viewing – subscription, free video sites, connected TV...More>>

Procera AVH Distributors Slammed with $152 Million Fine for False Advertising   15 Jul, 2015

SANTA ANA, Calif. – The Federal Trade Commission (FTC) slammed the distributors of dietary...More>>

Local TV Management Predicts More Consolidation   15 Jul, 2015

BOSTON – Leaders in local TV broadcasting say they expect to see more consolidation in the coming...More>>

News Corner July 8, 2015   8 Jul, 2015

News bites from Turner Broadcasting, DMW Direct and more.More>>

Unilever Agrees to Buy Murad Skin Care    8 Jul, 2015

LONDON – Unilever has signed an agreement to buy clinical skin care brand Murad. Terms of the...More>>

Report: Internet to Overtake TV by 2020   8 Jul, 2015

LONDON – A new report from media services company ZenithOptimedia says the Internet is quickly...More>>

No Consensus on Nielsen Ratings Expansion Plan   8 Jul, 2015

NEW YORK – Broadcast and cable networks have voted to ask Nielsen to delay changing its TV...More>>

AT&T-DirecTV Deal Could Be Approved This Week   8 Jul, 2015

WASHINGTON – AT&T‘s proposed $48.5 billion acquisition of DirecTV could get U.S. regulatory...More>>

Facebook Unveils Video Ads; YouTube Not Worried    8 Jul, 2015

MENLO PARK, Calif. – Facebook has unveiled video ads to a small group of publishers –including...More>>

But Wait There's More! - July 2015   1 Jul, 2015

But Wait There's More! - July 2015More>>

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