Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board


   Log in

Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

DirecTV Hit with Deceptive Advertising Charge   18 Mar, 2015

WASHINGTON – The Federal Trade Commission (FTC) has charged DirecTV with deceptive advertising,...More>>

Cable Networks See Ratings Drop Continue   18 Mar, 2015

NEW YORK – A new report from MoffettNathanson Research says cable networks continue to watch...More>>

News Corner March 11, 2015   11 Mar, 2015

News bites from Top Dog Direct, R2C Group and more.More>>

Ad Agencies Ask Nielsen to Address Diaries   11 Mar, 2015

NEW YORK – A task force at the American Association of Advertising Agencies (4As) has issued a...More>>

Research: What DR Marketers Have Known All Along Turns Out to Be True   11 Mar, 2015

NEW YORK – New research from the Advertising Research Foundation says when brands measure the...More>>

Nielsen Going Programmatic with eXelate Acquisition    11 Mar, 2015

NEW YORK – Nielsen has announced it intends to acquire eXelate, a leading data management...More>>

Court Rules In Favor of DMA Petition, but Online Sales Tax Issue Unresolved   11 Mar, 2015

WASHINGTON – The United States Supreme Court ruled unanimously in favor of a petition by the...More>>

Allstar to Pay $8 Million in Restitution in FTC/New York AG Case   11 Mar, 2015

WASHINGTON – Allstar Marketing Group, the consumer products company behind Magic Mesh, Cat’s...More>>

News Corner March 4, 2015   4 Mar, 2015

News bites from TELEBrands, Blue Vase Marketing and moreMore>>

Small TV Nets Permit Programmatic Buying    4 Mar, 2015

NEW YORK – Interpublic’s Mediabrands unit has formed an alliance with several small television...More>>

©2015 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals