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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Aereo Gains Backing Against Broadcasters   9 Apr, 2014

WASHINGTON – Aereo is slowly building a small army of supporters as it awaits a Supreme Court...More>>

Amazon Rolls Out Fire TV Set-Top Box   9 Apr, 2014

SEATTLE - Inc. began selling its $99 Fire TV set-top box – offering streamed content...More>>

News Corner April 2, 2014   2 Apr, 2014

News bites from InterMedia Advertising, Mojo Now and more.More>>

Video Ads 38% Higher Than Cable TV Ads In ’13    2 Apr, 2014

TARRYTOWN, N.Y. – The average cost-per-thousand (CPM) for an in-stream online video ad in 2013...More>>

Social Media Driving Traffic to Retail Sites   2 Apr, 2014

NEW YORK – should be extra thankful for social media. A new report from Experian...More>>

More Ad Lawsuits Possible After Supreme Court Decision   2 Apr, 2014

WASHINGTON – A Supreme Court decision last week could mean more false-advertising lawsuits.More>>

Report: DISH Talks Merger With DirecTV   2 Apr, 2014

ENGLEWOOD, Colo. – Bloomberg News reports that DISH Network Chairman Charlie Ergen has talked to...More>>

DR Prices May Rise as Cable Sells to Branders in Upfronts   2 Apr, 2014

LOS ANGELES – Direct response marketers may have to dig a little deeper into their already tapped...More>>

News Corner March 26, 2014   26 Mar, 2014

News bites from InterMedia Entertainment, Blue Vase Marketing and more. More>>

NAB Alleges Interconnects Collusion    26 Mar, 2014

WASHINGTON, D.C. – The National Association of Broadcasters (NAB) is alleging that local market...More>>

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