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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Mobile Shopping ‘Exploding,’ Overtakes Desktop   24 Jun, 2015

RESTON, Va. – Mobile accounted for 13 percent of digital sales in fourth-quarter 2014, up from...More>>

AT&T on $100 Million Fine: We’ll See You in Court   24 Jun, 2015

WASHINGTON – AT&T says it will fight the fine that instantly landed in the history books. Last...More>>

News Corner June 17, 2015   17 Jun, 2015

News bites from Atomic Direct, Extreme Reach and more.More>>

Lawmakers Oppose Curbing Tax Break for Advertising   17 Jun, 2015

WASHINGTON – The U.S. House of Representatives is considering revising the long-standing...More>>

Marketers Migrating to Programmatic Video   17 Jun, 2015

NEW YORK – New research finds that nearly 70 percent of marketing decision makers moved money...More>>

ANA Commissions Media Buying Study   17 Jun, 2015

NEW YORK – The Association of National Advertisers (ANA) is commissioning a consultant to study...More>>

Over-The-Top TV Revenues to Reach $19B by 2019   17 Jun, 2015

DALLAS – New research from Parks Associates says TV homes with broadband are gradually signing...More>>

Research: TV Remains Best for Audience Reach   17 Jun, 2015

NEW YORK – New research says TV remains the most effective medium to reach consumers. More>>

News Corner June 10, 2015   10 Jun, 2015

News bites from InfoTech, Strategic Media and more.More>>

Ad Dollars Fail to Follow Mobile Video   10 Jun, 2015

NEW YORK – Even though Americans are watching more mobile video, ad dollars aren’t following,...More>>

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