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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
News Corner July 29, 2015   29 Jul, 2015

News bites from Cannella Response Television, Hawthorne Direct and more.More>>

News
BBB: Euro-Pro Should Slow Its 5-Star Roll   29 Jul, 2015

ARLINGTON, Va. – The Better Business Bureau’s (BBB) National Advertising Division (NAD) has...More>>

News
Comcast Shipping 30,000 X1 Boxes Per Day   29 Jul, 2015

PHILADELPHIA – Comcast reports it is shipping about 30,000 X1 boxes (its in-home entertainment...More>>

News
Senators: FCC Should Restrict Behavioral Advertising   29 Jul, 2015

WASHINGTON – Democratic Lawmakers sent a letter to the Federal Communications Commission (FCC),...More>>

News
Study: 59 Percent of People Watch Mobile TV   29 Jul, 2015

ATLANTA – A new study says 59 percent of consumers watch TV on mobile devices, up from 52 percent...More>>

News
FCC Blesses AT&T-DirecTV, but With Conditions    29 Jul, 2015

WASHINGTON – The Federal Communications Commission (FCC) officially blessed AT&T’s proposed...More>>

News
News Corner July 22, 2015   22 Jul, 2015

News bites from Hawthorne Direct, a2b Fulfillment and more.More>>

News
Woof Washer Wowing DR World   22 Jul, 2015

LONG BEACH, N.Y. – It’s something media-savvy folks have known for years – put a dog in your...More>>

News
Most Shoppers Will Trade In-Store Locale for Deals   22 Jul, 2015

LEWISVILLE, Texas – Fifty-nine percent of consumers shopping in a store are good with retailers...More>>

News
Video Users: Give Us Lots of Multi-Device Options   22 Jul, 2015

DALLAS – A new study says new digital/over-the-top (OTT) video consumers want plenty of choices...More>>





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