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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
News Corner July 8, 2015   8 Jul, 2015

News bites from Turner Broadcasting, DMW Direct and more.More>>

News
Unilever Agrees to Buy Murad Skin Care    8 Jul, 2015

LONDON – Unilever has signed an agreement to buy clinical skin care brand Murad. Terms of the...More>>

News
Report: Internet to Overtake TV by 2020   8 Jul, 2015

LONDON – A new report from media services company ZenithOptimedia says the Internet is quickly...More>>

News
No Consensus on Nielsen Ratings Expansion Plan   8 Jul, 2015

NEW YORK – Broadcast and cable networks have voted to ask Nielsen to delay changing its TV...More>>

News
AT&T-DirecTV Deal Could Be Approved This Week   8 Jul, 2015

WASHINGTON – AT&T‘s proposed $48.5 billion acquisition of DirecTV could get U.S. regulatory...More>>

News
Facebook Unveils Video Ads; YouTube Not Worried    8 Jul, 2015

MENLO PARK, Calif. – Facebook has unveiled video ads to a small group of publishers –including...More>>

News
News Corner July 1, 2015   1 Jul, 2015

News bites from Lincoln Media, Kre8 Media and more.More>>

News
Mobile Ad Spending to Rise 50 Percent in 2015; Measurement Lagging   1 Jul, 2015

NEW YORK – Mobile ad spending in the United States will jump 50 percent this year to reach $28.72...More>>

News
Multicultural TV Users Favor OTT Viewing   1 Jul, 2015

NEW ROCHELLE, N.Y. – Multicultural viewers are spending a lot of viewing time watching...More>>

News
Explosion of Online Political Ads Coming in 2016   1 Jul, 2015

SAN FRANCISCO – Prepare for a deluge of political ads next year. Insiders say they’ll be...More>>





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