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Cover Story

Marketing industry cover stories and news.


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Sprinting Toward Results ... Now   1 Aug, 2009

"Though direct response might not have that sexy draw of a glossy brand ad, it's a true workhorse...More>>

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Remembering Billy Mays: 1958-2009   1 Jul, 2009

With those words promoting the massive hit product OxiClean nearly a decade ago, Billy Mays moved...More>>

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Kreg Does a Jig for DR   1 Jun, 2009

"Many of our past brand campaigns before DRTV were inefficient because we didn't close the loop,...More>>

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A Seat at the Table   1 May, 2009

"Direct response has moved from being an afterthought to becoming a weapon that sales management...More>>

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Beauty's on the Inside at Sephora   1 Apr, 2009

It is no surprise that one of America's top selling beauty and personal care retailers was...More>>

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Buy.com Grows Up in a Hurry   1 Mar, 2009

Aliso Viejo, Calif.-based Buy.com officially launched as a hi-tech E-tailer in November 1997 with...More>>

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DR Gives AccuQuote Life   1 Feb, 2009

"Direct response fuels us, says Sean Cheyney, vice president of marketing and business development...More>>

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InterContinental Makes Customers a Priority - Worldwide   1 Jan, 2009

"The challenge with any loyalty program is marketing the intangible, says Ken Bott, Atlanta-based...More>>

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Do We Have a Bidder? Google TV Ads Wants You   1 Dec, 2008

If there's a way to put it graphically, I'd say it's best described as Google ♥...More>>

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Tree.com Climbs to New Heights   1 Nov, 2008

When you bring the discipline and the metrics of direct response marketing to a big brand, it's a...More>>





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