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Cover Story

Marketing industry cover stories and news.


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Building a ‘Better’ Real Estate Brand   23 Nov, 2009

“Because real estate as an industry is going through a transformation, the relevance of direct...More>>

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Allstar Marketing Wins DRMA Marketer of the Year Award   30 Oct, 2009

Allstar Marketing, responsible for the success of the Snuggie, takes home the Marketer of the Year...More>>

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Allstar Takes Inaugural Marketer of the Year Honors    1 Oct, 2009

Scott Boilen says relatable products are the key, while the long-term success of finalists Product...More>>

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Esurance's Rise Is Driven by DR    1 Sep, 2009

"Esurance was built on the direct response marketing channels of search engine marketing and...More>>

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Sprinting Toward Results ... Now   1 Aug, 2009

"Though direct response might not have that sexy draw of a glossy brand ad, it's a true workhorse...More>>

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Remembering Billy Mays: 1958-2009   1 Jul, 2009

With those words promoting the massive hit product OxiClean nearly a decade ago, Billy Mays moved...More>>

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Kreg Does a Jig for DR   1 Jun, 2009

"Many of our past brand campaigns before DRTV were inefficient because we didn't close the loop,...More>>

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A Seat at the Table   1 May, 2009

"Direct response has moved from being an afterthought to becoming a weapon that sales management...More>>

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Beauty's on the Inside at Sephora   1 Apr, 2009

It is no surprise that one of America's top selling beauty and personal care retailers was...More>>

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Buy.com Grows Up in a Hurry   1 Mar, 2009

Aliso Viejo, Calif.-based Buy.com officially launched as a hi-tech E-tailer in November 1997 with...More>>





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