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Marketing industry cover stories and news.


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Heading Up the DR Fan Club   16 Sep, 2010

More and more companies are heading down the direct response avenue. It makes so much sense,...More>>

Customers Come First at Barclaycard US Article
Customers Come First at Barclaycard US   16 Aug, 2010

While most organizations advertise simplicity, we are focused on making it simpler for prospective...More>>

Nationwide Mobilizes  'On Your Side' Article
Nationwide Mobilizes 'On Your Side'   10 Jul, 2010

Direct response marketing is very important to us, when we think about the traditional marketing...More>>

Taco Bell’s ‘Fresco’ Take on DRTV Article
Taco Bell’s 'Fresco' Take on DRTV   10 Jun, 2010

When Tom Wagner was challenged with answering the call for healthier choices at quick-service...More>>

Bob Geldof Article
Looking Out For Every One   7 May, 2010

Rock star. Humanitarian. Businessman. Inspirational speaker. Marketer. Five different people? No...More>>

Dove Goes Direct After Men Article
Dove Goes Direct After Men    8 Apr, 2010

In February, Dove, the personal care brand known nationwide as the No. 1 wash brand, launched...More>>

Alan Gladstone, founder and CEO of Costa Mesa, Calif.-based Anna's Linens Article
Opening the Curtains to DR   4 Mar, 2010

"We thought that we could tell a story without spotlighting item and price and asking customers to...More>>

Coffee and baked-goods leader Dunkin’ Donuts ushers marketing into a new decade using digital DR. Article
Slam Dunk!   4 Feb, 2010

Coffee and baked-goods leader Dunkin’ Donuts ushers marketing into a new decade using digital DR....More>>

Jets Audible Into Direct Response Article
Jets Audible Into Direct Response   15 Jan, 2010

Next autumn, fans of the National Football League’s (NFL) New York Jets will be able to watch...More>>

Cliff Chenfeld and Craig Balsam Article
Riding a Straight Edge of Success   10 Dec, 2009

After working as lawyers for just a few short years, Cliff Chenfeld and Craig Balsam were looking...More>>





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