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Cover Story

Marketing industry cover stories and news.


Jets Audible Into Direct Response Article
Jets Audible Into Direct Response   15 Jan, 2010

Next autumn, fans of the National Football League’s (NFL) New York Jets will be able to watch...More>>

Cliff Chenfeld and Craig Balsam Article
Riding a Straight Edge of Success   10 Dec, 2009

After working as lawyers for just a few short years, Cliff Chenfeld and Craig Balsam were looking...More>>

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Building a ‘Better’ Real Estate Brand   23 Nov, 2009

“Because real estate as an industry is going through a transformation, the relevance of direct...More>>

General Info
Allstar Marketing Wins DRMA Marketer of the Year Award   30 Oct, 2009

Allstar Marketing, responsible for the success of the Snuggie, takes home the Marketer of the Year...More>>

cover image Article
Allstar Takes Inaugural Marketer of the Year Honors    1 Oct, 2009

Scott Boilen says relatable products are the key, while the long-term success of finalists Product...More>>

cover image Article
Esurance's Rise Is Driven by DR    1 Sep, 2009

"Esurance was built on the direct response marketing channels of search engine marketing and...More>>

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Sprinting Toward Results ... Now   1 Aug, 2009

"Though direct response might not have that sexy draw of a glossy brand ad, it's a true workhorse...More>>

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Remembering Billy Mays: 1958-2009   1 Jul, 2009

With those words promoting the massive hit product OxiClean nearly a decade ago, Billy Mays moved...More>>

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Kreg Does a Jig for DR   1 Jun, 2009

"Many of our past brand campaigns before DRTV were inefficient because we didn't close the loop,...More>>

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A Seat at the Table   1 May, 2009

"Direct response has moved from being an afterthought to becoming a weapon that sales management...More>>





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